Iconic handbag retailer OrotonGroup is up for sale after becoming the latest casualty in Australia's retail bloodbath and collapsing into voluntary administration. Grab for a bargain.. 50-70% for all items
Oroton Outlet 50%-70% off Administration Sale
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ozok on 30/11/2017 - 20:34 oroton.com.au (27758 clicks)
Last edited 17/12/2017 - 12:05 by 1 other user
Last edited 17/12/2017 - 12:05 by 1 other user
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Inefficiencies in running the business IMO
also they didnt adapt to the new market
oroton were hot maybe 20yrs ago when the japanese were buying
the chinese didnt take to oroton like the japanese
Burberry looks to be heading down this path…
@MasterNoob: Don’t think so… I always see a busy store and sometimes, even a waiting line out the front…
because they open stores everywhere with no customers and staff just sitting there all day, never seen a customer in one of there full price stores and they have very little variety. They should just have outlets and sell via DJs/Myer for full price.
The store near my inlaws is constantly busy, but its a very wealthy area. I wouldn't buy from them without a 50% off sale though, they happen regularly enough, but i'm a very small subsection of the population
no i think we make up a huge portion of their revenue
Agreed, their store in Pitt St mall is almost always empty.
They discounted so often that half price become the norm - eroded the value of their label
Don't know about Oroton, but usually it is because they borrowed lots of money to pay off private equity owners or similar, and they get crushed by the debt burden.
Just because things are expensive doesn't mean people buy them
They lost the selling rights to Ralph Lauren… did a deal with Gap..which didnt pay off..bad management.
Let's not forget the failed venture with Brooks Brothers.
Reading their financial statements they lost millions on owning Gap franchises and didn't make enough off handbags to cover it. Last set of statements the handbag part of their company still did quite well but Gap lost them over $10m
They priced Gap all wrong. It's a cheap, cheerful, generic-ish brand, similar to Cotton On (but miles better quality).
They applied "Australian" pricing - if you know what I mean. It was way too expensive.
I was really excited to have them open here. Sadly I walked in and walked out in 30 seconds.
You can't just bring something in from the US add 40% Australia tax and expect it to bring in piles of cash. At least have the damn sense to start prices low and slowly raise it up until price elasticity of demand starts bending.
Too much common sense.
This is why Amazon AU will crush many brands sucking way too much margin from each purchase.
Very basic design with premium price. Who would buy from them on full price?
Site is being hammered atm.
Can’t get any of the links to work, site can’t handle the traffic. Pretty lame.
HTTP/1.1 Server Too Busy
Wouldn't buy who knows if order will be processed.
DickSmith Saga comes to mind.
Don’t recall any issues after they went in to receivership.
You mean like all gift cards being null and void after they went into receivership?
I still have 2k dicksmith gift cards
@Fobsessive: 2k lost or win i open a case with amex and got all my money back then coles send me there good will giftcards
That has nothing to do with placing orders after a company has gone in to receivership/liquidation.
@westical: I don't know why you were negged but you're right. From the moment the company goes into Administration / Receivership, you're dealing with the Administrators / Receivers - not original "at fault" party. Worst case scenario is they cannot supply, you get a refund. Not going get screwed like those with DSE vouchers, or those placing orders before the announcement.
So do i still have a chance with Dick Smith Giftcard refunds?
Oroton gift cards, here I come!
Not seeing any massive discounting.
i can't even see prices.
Not seeing any products.
Bags still full price :/
Must be online only. I walked by the garden city wa shop and no signs, no customers, just an employee hanging around.
You sure she wasn't the administrator?
webiste down
only outlet..
Not everything
Under the Men category. $395 laptop bags. $495 and $595 laptop sleeves. Were they serious. It's no wonder they went bust.
Are they made in Italy or something??
For that price it must be the best Italian made leather from the finest factory. Guaranteed to last at least 15 years or some thing.
haha more like three generations
And their design is very basic compared to other brands selling at this price.
Isn't 50-70% off their standard sale particularly at outlets? They seem to be another one of these perpetually discounted brands..
I agree. This is normal for the outlet. Nothing to see here. Where is JV when he's needed?
Refreshing orotons page…
Outlet only. The only one worth buying is outlet +20% extra sale…
I can't see any prices…
Same, maybe they stopped paying the web host.
Maybe someone should contact their site administrator…
will it get delivered?
Usual outlet prices
3174 clicks within 47 minutes…… don't understand the hype with Oroton.
It’s quite nice stuff. The brand name itself holds no value though, unlike Gucci etc.
ozbargained before anyone has bought anything.
If it's been Ozbargained then obviously some one from Ozbargain has bought any.
not necessarily…maybe they're just browsing lol
or bought the whole stock lol
The website is getting flogged like a rented mule.
are they dfo stores included?
Did anyone actually buy anything or even reach that far on this website???
Normal outlet prices. I guess those who hammering the website are not ozbargainers.
Wtf is going on. Website is bust.
The better stuff is any how already sold out.
I wanted this men's wallet, but it's already sold. Would have been great. Not to be. I'll need to stick with my Samsonite wallet. :( https://www.oroton.com.au/austere-credit-card-12cc-black_653…
Website's been Ozbargained.
most likely some seller will put the stuff on EBAY at a inflated price
some serious issues no prices on the website. fail Oroton fail
I'm getting prices here.
The quality isn't as how they used to be.
All day the site has been down - has anyone even been able to add something to the cart? waste of time
Yes i did just added some thing to the cart and then emptied it right now. I've been surfing the web site for about 50 minutes so far.
I managed to purchase a backpack for my sister
meh… at 70% it MAY be SOMEWHAT of a bargain… Oroton pass.
Was able to add two bags for the wife. With the extra 20%. Total $108
How did you get the extra 20% off?
Use 20EXTRA if you buy 2 or more items
the code doesn't seem to work anymore :(
aliexpress.com better variety on leather bags!!
Full grain leather though?
The things I've been eyeing in outlet is about the same price if not more.
poor service.
Other brands like prada, Lv, needs to shape up and do what these guys are doing then more people would purchase their products.
Ozbargainers arent their target audience. A huge part of the appeal is that only a small percentage of people are able/willing to buy their products.
It's not good for their brand image to do such discounts. They aren't after the sort of buyer who needs it to be 50% + off before they will buy it.
Lol Prada and Lv have a different marketing strategy, one that is doing quite well. Oroton isn't even the same calibre as Lv.
Im so sad. Oroton makes good stuff.
Oh wow due to high traffic etc etc… site's not working :(
Isn't their outlet stuff always 50-70% off..
Just checked the prices. Even with the 'discounts' they're still ridiculously expensive.
Agreed!
Web site is not working at all any more. Just a notice saying there's a high demand on the site. It got Ozbargained.
Like the company, the sites keeps crashing :(
The "outlet" and the DFO stores (e.g. Nunawading and Essendon) are almost always 70% off RRP…
20EXTRA Does not work. Any other promo codes?
OMG people, familiarity with stocks will provide all of the answers. Oroton was one of the most successful businesses on the ASX for a few years. The jewel in their crown was an exclusive license agreement to sell all Polo Ralph Lauren in Australia and that had been running for many years. They worked hard to grow that business. That fueled returns on equity of around 85%. The share price surged. They used the funds to promote their handbags brand and start building stores in Asia to compete with serious multi-national designers until someone in the States realised they were making too much money off Polo and took back the brand in Australia around 2012. Oroton had an OK CEO but she left at that point, as they looked to replace the Polo revenues with Gap, but Gap has limited brand awareness and appeal in Australia and was a poor replacement. The few stores they have performed so badly, it eroded the entire of the Oroton brand's earnings and they finally decided to close it for good. I lost interest in that business ages ago. I believe some of their larger shareholders were families and private individuals and last I heard was that they had found a white knight investor willing to plough in $4M just to keep it going in the short term but the standard cliches apply about being too little too late and throwing good money after bad. I think they're still trying to survive administration via a buyout by another retailer or private equity. If that fails, creditors will likely request liquidation and you might see the bags that are left selling cheaper for the last time ever on shelf. May be slim pickings though given current sales.
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How can a popular product with enormous markups fail? Bizarre. I would have thought luxury goods would be a licence to print money.