Just received the email regarding this offer, so it's most likely targeted.
Now with Pay any way, you can enjoy the cardless convenience and security of paying anywhere, anytime on any device. From now until 23 June 2018 use your 28 Degrees Platinum Mastercard on Google Pay and you'll get 5% cashback up to $50*
*This offer is strictly limited to the recipient of this email only. Open to Australian residents 18 and over. You have been specifically selected for this offer and it is not transferrable. Eligible transactions do not include cash advances, credit fees or charges, credits, refunds, reimbursements or balance transfers into your account, or extended interest free or other promotional purchases. Offer is valid from receipt of email to offer end date. To qualify customers must activate this offer and fulfil on the terms of the offer. Recipient must make payment via a device on either Apple Pay, Samsung Pay, Google Pay, Fitbit Pay or Garmin Pay. Up to $50 will be credited to your account within 30 days of the offer end date. To receive the maximum of $50 back, you must spend a minimum of $1,000 in a calendar month to qualify. The account must be open and not in default of the credit contract when the credit is applied. A customer can only qualify once for this offer.