Looks like a new deal on the David Jones website with a higher point signup. Seeing the additional 10,000 Bonus Qantas points offer mentioned below it seems good to combine-
I thought I’d signup up and get the 40,000 Qantas points total.
Also as long as you haven’t had a David Jones Amex card before you are eligible for the signup bonus even if you have a different Amex card already like the Explorer, Edge, etc.
Only strange thing is that the referral offer doesn’t offer even more points.
Receive 40,000 Membership Reward points1 or 30,000 Qantas Points1 when you spend outside of David Jones three times within the first month of receiving your Card
Earn 3 Reward Points2 per dollar spent at major supermarkets and petrol stations
Earn 2 Reward Points2 per dollar spent at David Jones
Earn 1 Reward Point2 per dollar spent everywhere else
Choose either Membership Rewards3 or Qantas Frequent Flyer4 as your rewards program
1 Reward Point = 1 Membership Reward point or
1 Reward Point = 0.75 Qantas Points
Access a great range of exclusive, complimentary instore benefits at David Jones
$29 annual fee per Supplementary Card holder with no annual fee for the first year for new Supplementary Card holders5
Competitive annual Card fee of $99
Interest rate: 20.74% p.a on purchases20
Interest free period: up to 44 days21
UPDATE: Points has been reduced to 20,000 DJ Membership Rewards Points or 15,000 Qantas Points.