Browsing through '1/2 price specials', Häagen-Dazs Vanilla Ice Cream 457ml $2.50 from $11.50
After my weekly shop, I searched here and found that it was $4 on the 10/1/20.
Must be trying to clear the stock!
Also; Bulla Murray St Vanilla Ice Cream 460ml is $2.50 from $10.00
Mod: Stock levels vary, check stock at your local store and/or call before visiting.