They sell water filtration systems and filters and usually have very good pricing. 30% off makes their prices exceptional.
email received with generic code
"Use coupon code VDAY20 at checkout. Coupon VDAY20 activates 30% discount in your cart. Coupon validity 14/02/2020 at 9.00AM and ends 14/2/2020 at 11.59PM AEDT. Coupon code can be used multiple times until the promotion end date. Retail customers only. Discount does not apply to some selected already discounted products and certain brands. For coupon exclusions please see our website. Order total for discount does not apply to items with freight. Promotions are valid only for online purchases. Please allow up to 15 business days for your order to be processed during promotions. Limited stock contact us for availability."