This is a pretty amazing graphics card, but not really for everyone as it requires room for a 360mm radiator - yes that means it has All-In-One cooling! As far as I'm aware the previous best price was around $2199. Not sure how much is in stock, it seems to only be available online (so no store pick up).
According to Steve from Hardware Unboxed: "It's pretty amazing, in fact it's very amazing" and "it's one cool customer." Take from that what you will.