Manfrotto is a brand manufactured by Lino Manfrotto + Co. Spa, a company headquartered in Cassola, Italy. Manfrotto is a worldwide leading brand in the manufacturing of camera and lighting supports. Manfrotto is owned by the UK company The Vitec Group, which purchased Lino Manfrotto + Co. Spa in 1989. In 2010 Manfrotto established the Manfrotto School of Xcellence (sic), an educational resource to support and help everyone to get closer to photography and videography. In 2010 Manfrotto changed its brand tag line from Manfrotto Proven Professional to Manfrotto Imagine More. In May 2011 Manfrotto launched an online initiative asking people around the world to contribute in building the first Manfrotto Imagine More Manifesto posting and sharing their contributions via Twitter and Facebook. In July 2012 Manfrotto launched the Manfrotto Imagine More (sic) blog, a new web resource where to get tips on how to get the best from our pictures, learn simple and easy ways to make them better and share them with other people more effectively.