Worth the 5 labels in my opinion.
Description from the page:
Keep your drink chilled with this ‘Coca-Cola’ Branded Plastic Ice Tray. This cool ‘Coke’ bottle shaped ice tray, makes 9 couture bottled shaped ice cubes. Redeem yours now for only 50 Tokens!
If you don't know what Coke Rewards is, it's a loyalty programme where you redeem codes from Coke bottles. Each code grants 10 tokens. Only 10 can be redeemed per week and the tokens expire if you don't add any or use any within a 90 day period.
The tokens are exchanged for rewards such as this one.
Codes are found on basically all sized plastic bottles of all varieties of Coca-Cola except Coke Life.