[Price Error] Aerpro Auto Cable 10ga 100m $2.69 (Was $217)|Aerpro Bassix 8ga Cable 50m $4.49 (Was $168) @ Automotive Superstore

Moved to Forum: Original Link Price Error

Car Speaker Cable on sale obviously well below cost.
Don't need any myself but I thought I'd put it out there in case anyone is looking to upgrade their car audio.
Could be a pricing error or perhaps they can't be bothered taking it out to the bin.

Aerpro AP908BK 10 ga auto cable blk 100m $2.69 was $216.68
(https://automotivesuperstore.com.au/aerpro-ap908bk)

Aerpro BSX850B bassix 8ga 50m cable smoke grey $4.49 was $168
(https://automotivesuperstore.com.au/aerpro-bsx850b)

Shipping cost was $7.95 for me or free pick up Castle Hill 2154

Thanks to pricehipster.com for the heads up.

Don't forget cashback for that extra 1.4% discount to really earn that OzBargain badge.

Edit: They also have various colours in 100m spools on sale on their ebay store for $1.79 w/ $7.95 postage.
Search (https://www.ebay.com.au/str/automotivesuperstoreaustralia)

Related Stores

Automotive Superstore
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Comments

  • +21 votes

    Hi Guys,

    This is a pricing error and unfortunately we will have to refund everyone.

    Very sorry!

    • +2 votes

      Boo. But expected. Thanks for letting us know, rather than having to ponder.

      • +2 votes

        No worries we will just have to spend the next 30 hours refunding everyone!

        You would not believe the amount of sales :/

        •  

          Sorry mate but this is the way with OzBargaining.
          Hopefully some people remember your store the next time they're looking for auto gear.

          • +3 votes

            @CitizenCane: There is always a bright side!

          • -9 votes

            @CitizenCane: Yeah, not necessarily a positive memory though. Perhaps if they came up with some voucher or something else to make up for the time wasted…

            • +6 votes

              @team teri: It was a human error on our behalf and it's literally going to take days to process this many refunds.. We are not some massive company so this is a major headache for us..

              Understand that people want deals but just remember with these type of pricing errors the impact on a company like us is massive…

              I'll see if we can do a voucher so that anyone who genuinely wanted some cable can get a good deal but please before going all OzBargins mode have some consideration the people on the receiving end.

              • +2 votes

                @autoss: I can see both sides of the story. And of course mistakes happen to each and every one of us. What matters is how they are dealt with. Coming here and explaining is a very good first step, thanks for that. For me that's enough to go back to neutral.
                Making it into a positive marketing event for you guys takes more though. These guys here pulled it off. They have earned themselves a very good reputation here on OzBargain.

                • +4 votes

                  @team teri: Yeah we will do something but to put in in perspective if we tried to fulfill these orders we would lose literally $300,000+

                  Once the refund is done we will put together an offer for everyone who ordered.

                  •  

                    @autoss: Have the refunds been completed? My orders were cancelled and I have not seen any further correspondence regarding the mentioned offer. Can you please advise, Thanks.

                •  

                  @team teri:

                  These guys here pulled it off.

                  Those weren't pricing errors, they genuinely priced it like that. May have wanted to clear stock, who knows. Not the same situation

                  • -2 votes

                    @Spackbace: It was a limited promotion, a loss leader to attract customers. They made a big mistake by not understanding how the Amazon system works. They had well over 100 negs at some point because hardly anyone got the advertised product during the short sale period.

                    Then they decided to make a lot more discounted items available than they had initially planned. Everybody who wanted something got it. Most of the negs got revoked. The cost of that promotion must have been a lot more than budgeted for. That was very generous indeed. It (and the fact that most of the things they sell are pretty good quality) earned them a top notch reputation.

                    I understand that the company here might be a lot smaller and can't afford the same. What they could do though, for example, would be to offer those cables at cost price. That would mean no financial loss for them, but a big gain in goodwill.

                    •  

                      @team teri: For example the AP908BK the RRP on that is $270 so you can imagine what the cost price is with retail margins… If it was some cheap item for sure we could do something like you are suggesting but it's just not feasible at this scale unfortunately.

                      • -1 vote

                        @autoss: It doesn't really matter what the cost price is. If you sell at cost you don't lose money. But of course you'd have to invest time and effort. That's what people do who want to make up for a mistake they made.

                        The fact that you mention the inflated RRP in your argument shows me that you're not genuinely interested in winning over hearts and minds here.

                        A quick Google search found the product on Ebay for $154 with free delivery. With the next 10%off deal I could have it for $140 delivered. Based on that my best guess would put the cost price for that item, based on a decent volume, somewhere close to but below $100.

                        • +2 votes

                          @team teri: Your making assumptions here we do plan on giving everyone a deal once we have cleaned up all the refunds etc.

                          I have no problems offering the products with a heavy discount however like you indicated it's going to be somewhere in that price range and if you want to be honest about it 99.9% will not be actually interest in buying 100 meters of cable for around $100 most people bought it opportunistically than out of genuine need.

                          However as we try to be fair people that care about our customers i'm going to work out something so everyone who was effected can get something of their choice (we have over 130,00 products) at a very generous price.

              •  

                @autoss:

                so this is a major headache for us..

                SO , you are not going to fire this poor guy ,, ya ??

            • +6 votes

              @team teri: I know this is Ozbargain but cmon bruh… "time wasted"? you wasted your own time you knew that there was realistically no way for this to get honored and it was a genuine pricing error. They are already paying for their mistake by having to issue refunds for everyone who ordered.

              •  

                @Bacons: Future OzBargain code perhaps?

              •  

                @Bacons: Realistically quite a few people got very cheap drones from Bunnings.

                •  

                  @team teri: Wait wait wait… are you putting Bunnings and this small store in the same category?

                  Oh this just gets better

                  •  

                    @Spackbace: I realise that now, that it's essentially a one-person operation. When I placed the order I didn't. Perhaps due to the deceptive marketing that made them appear a lot bigger and more professional than they are.

                    • +1 vote

                      @team teri:

                      team teri on 12/01/2020 - 16:53
                      Doubt it will be honoured, but worth a try. Thanks so much for the tip with eBay. Free postage :-)

                      Give it a rest. It's clear as day you were like everyone else and knew it was a pricing error and took a punt. The punt didn't pay off but it doesn't mean you need to attack the rep/owner. Leave them to pick up the pieces, don't throw the boot in while they're down with the constant whinging and bitching you've shown on here.

                      •  

                        @Spackbace: If they behave to acceptable standards I won't complain. As I said before: I don't need to product, but I expect people to be honest. Claiming the buyer wanted the transaction cancelled is a lie.

                        • +1 vote

                          @team teri: They wanted to avoid fees over a pricing error, so they wouldn't lose money.

                          With everything going on in the country, you'd feel the need for them to fork out fees to eBay, an overseas country, for a pricing error? Seriously?

                    • +1 vote

                      @team teri: Are you really gonna victimize yourself over "deceptive marketing that made them appear a lot bigger"?

                      Should it not be obvious that no one should expect pricing errors to be honored?

                      • -1 vote

                        @Bacons: It's far from obvious. Too long to go into details here, but think about it this way: this site would be all but useless if pricing errors get even more common than they already are (way too frequent imho).

                        • +1 vote

                          @team teri: I'm not discussing how obvious the pricing error was. I'm talking about how you have different expectations based on the size of a company when it is obvious that you are only entitled to a refund which you should expect and nothing else. People should be thankful for any additional benefit.

                          •  

                            @Bacons: When I heard about the pricing error I didn't expect anything more than a refund. If OP wanted to turn this into an opportunity to improve their reputation they could have followed up with good OzBargain special deal, that would have been clever.

                            Instead they chose to lie to eBay, blaming customers. That I did not expect, and can not accept.

    •  

      Fine, I'll pay $2.70 for the 10ga roll but not a cent more :)

    •  

      Cheeky way to collect all those email addresses :)

    •  

      I was of course aware that you were going to cancel the cable orders.

      Then I just got the eBay cancellation with this message inside:

      The seller cancelled this order because: Buyer asked to cancel the order.

      What's totally not cool is that you don't take responsibility for the mistake you made and instead tell eBay we buyers asked to cancel.

      I don't like my reputation to be tarnished. Seriously, what were you thinking? That doesn't leave me any other option but to complain to eBay now to set the record straight.

  • +1 vote

    Most Aerpro cables are on sale, ie other colours and lengths.

    I grabbed a few spools that might come in handy if they get delivered.

  • +4 votes

    Judging by the price history on price hipster, this has happened before momentarily and price has gone back to a normal level.

    Probably an error.

  • +4 votes

    Didn't need it either - trying to work out why I bought it

  • +9 votes

    The prices look more consistent with "per meter" pricing. Now to see if they post out a meter of cable or refund haha

  • +2 votes

    Where are you getting these (was $216.68/$168) from? Both are showing $2.99 & $4.99 respectively before discount.

  • +2 votes

    Can the 10gauge be used in a home audio setup. In particular ceiling speakers

    • +1 vote

      Was thinking that too, can't see any reason why not.
      I don't know how good the quality of the cable is for home audio that's why I didn't buy any myself.

    •  

      Would be fine there's also a 6mm spool which is like 2ga for 5 bucks delivered on their eBay site

      Lower GA is thicker typically better

    • +2 votes

      Audio visual installer here. With wire runs that short 10 guage will work just fine. It's certainly overkill but it will work. You could even get away with 16 guage (thinner wire) to put it into perspective.

  • +1 vote

    its the same price on the ebay store with free shipping showing for me

  •  

    I ordered some.. lets see if it gets honoured.

    Afterpay already went through.

  • +1 vote

    I got a few of eBay same price free postage 100m

  • +1 vote

    Said free postage for me I payed $7.65 for 3 delivered

  •  

    Just got a spool just in case it goes through….

  •  

    got a few of ebay lets see if they get sent my guess no

  • +5 votes

    No chance this isn't a price error. I can't buy cable this cheap wholesale and it's not like it's something that is hard to move. Copper is only getting more expensive.

  • +1 vote

    The price may be per metres… It's just too cheap for the roll

  • +1 vote

    Can the 8ga be used for power only, possible extension cable for a car fridge?

  •  

    Bro will this go with my hectic pioneer doof doof sub?!

    • +1 vote

      I'm guessing the thicker Aerpro Bassix 8ga Cable is designed for Subs and the other for normal speakers.
      Have fun annoying the neighbors when you come home from a Maccas run at 2am.

  •  

    been ozbargained

  •  

    Doubt it will be honoured, but worth a try. Thanks so much for the tip with eBay. Free postage :-)

  •  

    Website is getting smashed

  •  

    They have unlimited stock lol. I can place unlimited orders for 100 quantity ea. Def will get cancelled.

  •  

    Bought a roll of 8 GA to rewire the home speakers… if it is honoured.

  • +1 vote

    Damn just spent an hour going through the site looking for the cheap cables.

  •  

    Thanks OP

    Bought from their eBay store for eBay and PayPal protection

  •  

    Still cheap on eBay. Go go go!

    • +8 votes

      Don't bother it will not be fulfilled.

      •  

        Yep sorry didn’t see your earlier message above just read the first bit and that it was expired. Assuming it was a configuration in an inventory system, triggered by an incorrect wholesale price change?

        • +2 votes

          Close there was a wholesale price change but the way these cables are priced from the wholesaler is odd..

          They supply us the RRP at a per meter cost but the cables can only be purchased in the predetermined lengths / pack sizes e.g. 100m..

          The have thousands of sku's so it can be easily overlooked and we forgot to check this when we update the pricing.

      • +4 votes

        You shouldn't really cancel the ebay orders and blame it on the buyer, you're likely to get a few negatives from that:
        The seller cancelled this order because: Buyer asked to cancel the order.
        (and zero explanation or communication… I know what's going on but other ebayers wouldn't)

        •  

          Completely agree.

          What BS. Just upfront admit the price error and accept responsibility.

          Name of store Automotive Superstore Pty Ltd
          ABN 64164454353
          ACN 164 454 353

          What is your consumer issue?
          Company engaged in misleading and deceptive conduct, taking payment then cancelling orders without explanation.

          ACCC complaint form
          https://www.accc.gov.au/contact-us/contact-the-accc/report-a...

          • +1 vote

            @edrift: It would cost us hundreds of thousands of dollars to fulfill these orders we just cannot do that.

            This is not "misleading and deceptive conduct" this is what is classed as a genuine pricing error and the ACCC has provisions for that.

            For something to be "misleading and deceptive conduct" it has to be a something that is ongoing and been happening for a decent period of time, it needs to be a deliberate attempt to mislead consumers.

            A pricing mistake that was fixed without hours which resulted in no material loss doesn't qualify.

            • +2 votes

              @autoss: I wasn't suggesting you honour the deal and send yourself into bankruptcy.
              What I would suggest is not blaming the buyer when cancelling via eBay. That is the main part that got me bitter.
              Kudos for the quick refund though.

              •  

                @edrift: That's not what i wanted to do we spoke to eBay and they recommend we do this. I was hopping they had a system to deal with situations like this but they don't.

        • +1 vote

          Yep. By cancelling this way and blaming it on the buyer it would appear they took away our chance to leave feedback on eBay.

          Just not cool.

          As I pointed out before: mistakes can happen to anyone, what matters is how they are resolved. What started well with prompt information here seems to turn utterly unprofessional now.

          •  

            @team teri: You can still leave negative feedback it seems

            •  

              @edrift: Where? I can't seem to find it.

              I see the order under 'Returns and cancelled orders', but instead of 'Leave Feedback' there's only a 'See cancel details' button, and no feedback options in the 'more actions' drop down either.

          • +3 votes

            @team teri: They should be on your feedback list:
            https://www.ebay.com.au/fdbk/leave_feedback

            I haven't left feedback yet, I'm a bit undecided… Throwing blame on me has bugged me a bit, I'm wondering if "Buyer asked to cancel the order" leaves a bad mark on my account? … either way it seems unethical and shows a lack of integrity…

            •  

              @FLICKIT: Thanks. I don't think I ever went via the feedback list, always from the Purchase History. Good to know there's that option.

              That takes away part of my concern - while I don't necessarily want to leave feedback, I want to be the one making that decision, not have it forced upon me.

              I agree with your assessment on the 'buyer asked'.

          • +1 vote

            @team teri: I've personally spent 12 hours processing refunds (there was a lot of orders)..

            99% of the sales originated from OzBargin's so most people should know what is going on and an email will got out..

            Our first priority is to give everyone their money back ASAP.

        •  

          We spoke with eBay this morning and this is what they advised us to do..

          There will be an email going out soon but we want to get everyone's money back to them first it takes a long time to refund this many orders..

  • +3 votes

    Guys, shite happens sometimes so please just give them the benefit of the doubt and let's all move on. Yes, we're all here for a bargain but every now and then there will be some pricing errors and these folks are trying to make a living so let's be understandable in times like this.

    • +5 votes

      Yeah some of the attitudes in here are shocking. Was clear to be a pricing error from the start, and anyone would know full well that they'd be refunded.

      There's no need to attack the rep/owner or throw links in to the ACCC.

      Sometimes it's a shame to be a part of this community.

    • +1 vote

      If it was some multinational multibillion dollar company I'd say have at it, but I'm pretty sure this guy just owns the one store and didn't cancel his lunch plans with Clive Palmer and Scummo to deal with this mess, so he gets a pass.
      Sherridan on the other hand can burn in hell for burning me on that $10 voucher.

  • -3 votes

    so we are meant to feel bad for you making a mistake. not me i make mistakes and i pay for them. you should make good on the first order at least.

  • +3 votes

    Lol some people act so entitled.

    I'm sure the very same people complain why jobs go overseas ;)

  • +2 votes

    To start with, I have no issue with the orders being cancelled, it was expected, I just wasn't happy with being blamed for the cancellation…

    I just had a chat with ebay about this:

    Me:
    The cancellation emails state>>> "The seller cancelled this order because: Buyer asked to cancel the order". The seller claims ebay instructed him to cancel the orders and claim the buyer requested the cancellation… Is this true?

    Ebay:
    I understand that it is really unbecoming for the seller to blame the buyer for the request of the cancellation. We do n not tolerate this kind of behaviour from the seller and certainly I will make a report in regards to this matter so we can reprimand the seller.

    Me:
    so ebay would not have instructed the seller to blame the buyer for the cancellations?

    Ebay:
    No, we do not instruct the seller to blame the buyer for the cancellation. There should be a request from the buyer for the cancellation of the order or perhaps a dispute of the item before they cancel it because they will be paying for a the listing of the cancelled item and of course they need to have a proof or request from the buyer for a cancel transaction so that the fee will be waived.

    Me:
    ok thanks.. will these cancelled orders impact my account in any way?

    Ebay:
    No, this won't affect you at all but the seller will be paying for the listing fee since there was no request from the buyer for the cancel transaction.

    Ebay:
    Rest assured that I will forward a report as well so we can reprimand the seller.

    Ebay:
    This seller will be dealt accordingly.

    Me:
    Thank you.

    … So that's that… Who is telling the truth and who is lying?, lol

  • -1 vote

    People who thought they would get the speaker wiring or any other product for a ridiculous low price are probably the same type that fall for every scam there is.

    Remember the mobile phone price debacle here recently.

    Idiots.

    • -1 vote

      Most people would not have expected to get the wire, but you have to be in it to win it..

      A few months back I purchased 100x $46 gabions from Bunnings for $3 each, a saving of $4300, TY Ozbargain and BA…

      • +3 votes

        The only thing your going to win is putting a small company under massive financial strain.. We are the ones that keep pressure on the big guys and keep them in check without competition from smaller independents like us everyone would be paying a lot more for parts..

        What you consider is that whilst from your perspective your just clicking a few buttons on the off chance you get a few hundreds bucks worth of product for basically nothing.. Just to give you some perspective we received over 300 orders an hour before we picked up on this..

        On our end we have to now do a massive amount of work to fix things whilst this is totally our fault and our mistake the desire to get something for nothing, probably something your never going to use is a massive waste of resources and effort for us which we could have put towards something way more beneficial for everyone.

        •  

          Most people wouldn't have realized you were just a small company with a single store, "AUTOMOTIVE SUPERSTORE PTY. LTD" sounds like a big operation, this is the only reason why I gave it a shot…

          •  

            @FLICKIT: I highly doubt even a large national retailer would fulfill something like this those products are very expensive and don't have a ton of margin given they are mostly just raw material.

            •  

              @autoss: A big company probably wouldn't have honored the error but sometimes they do for the goodwill, and at times genuine deals come up with massive discounts, closing down sales, end of line/clearance, and such, if we sat on our hands every time a good deal appeared this site wouldn't be what it is…

              • +1 vote

                @FLICKIT:

                at times genuine deals come up with massive discounts, closing down sales, end of line/clearance

                this "deal" was none of that. It was a pricing error.

          • +2 votes

            @FLICKIT: There's giving it a shot, and there's people complaining about the refunds. 2 different things reflecting 2 types of people.

            If eBay is now going to punish OP by making them pay listing fees (which their other reason avoided it), then they've lost both time and money, and then they have to read some of the stupid, entitled comments in here.

            As I said, this community is shameful sometimes.

            •  

              @Spackbace: No, it's the lack of moral standards that are called out here. I don't want the product for next to nothing if it puts a small company into bankruptcy, but I expect that even small companies deal honestly with their customers.

              • +1 vote

                @team teri: They chose the way out that would result in them not losing money. Lost time, yes, but not money.

                Do you really feel they should fork out eBay fees over a pricing error? Are you that petty?

                • -1 vote

                  @Spackbace: Yes, they should. Or they could explain the situation first and ask customers whether they agree to this way. Receiving an email in the morning that contains an untruth is not something I will accept without complaint.

                • -1 vote

                  @Spackbace: Let's turn tables for a moment. You have a product that's still under warranty. Due to your fault it gets damaged. Will you try to pass it off as a warranty issue to get it fixed for free to make sure you don't lose money?

                  • +2 votes

                    @team teri: Don't even try to come up with an analogy that's miles off the mark. You want a small business, to pay fees to eBay (an overseas, major company) over a pricing error which you knew was a pricing error from the outset.

                    Amazing.

                    • -1 vote

                      @Spackbace: If I make a mistake I am ready to suffer the consequences. I might ask for leniency/forgiveness, whatever the situation is. And I would be grateful if I get off lightly.

                      But I would not assume that. And no, I don't think it's ok to blatantly lie, even if it's some big overseas company that doesn't pay taxes here that's at the receiving end.

                    • -1 vote

                      @Spackbace: As to what is known: no, I did not know it was a pricing error made by a small company unable or unwilling to deliver. If I had known that I would not have wasted my time and effort to place an order.

                      Sure odds were high that something wasn't quite right. The price was very low. Could have been a genuine clearance, although surprising to still have stocks with 50+ votes. And yet, there were those drones from Bunnings…

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