New Sony cashback promo of up to $600 EFTPOS cashback, depending on camera and lens purchased.
The a7iii receives a $400 discount (Sony Cashback Details)
Combining them should bring the cost down to $1958.40 for the a7iii.
Would definitely be worth double checking with the retailer, but Digidirect is mentioned as acceptable in the Sony Cashback Terms and Conditions.
I'm definitely considering jumping on it, but pretty awestruck by the EyeAF on the new Canon R5 and R6!