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iPhone 12 Pro Max 256GB - $1949.99 @ Costco (Membership Required)

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iPhone 12 Pro Max. 5G to download huge files on the go and stream HDR video1. Larger 6.7-inch Super Retina XDR display2. Ceramic Shield with four times better drop performance3. Incredible low-light photography with the best Pro camera system on an iPhone, and 5x optical zoom range. Cinema-grade Dolby Vision video recording, editing and playback. Night mode portraits and next-level AR experiences with the LiDAR Scanner. Powerful A14 Bionic chip. And new MagSafe accessories for easy attachment and faster wireless charging4. For infinitely spectacular possibilities.

With membership only. Includes delivery

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closed Comments

  • +7 votes

    Got mine today from Optus, its such a nice phone.

    • +2 votes

      Is it big to hold?

      • +5 votes

        I just got mine, if you have had any of the previous big iPhones it's fine (XS Max, 7 Plus)

        • +3 votes

          Oh so it's similar in size to the 7 Plus? For the review they make it sound like it's really big.

          • +4 votes

            @nightelves: Yeah, tthis site is helpful: https://www.apple.com/iphone/compare/?device1=iphoneXSmax&de...

            7 Plus: 158.2 mm (H) 77.9 mm (W) 7.3 mm (D)

            12 Pro Max: 160.8 mm (H) 78.1 mm (W) 7.4 mm (D)

            So it's 2.6mm taller, 0.2mm wider and 0.1 mm thicker. It's also about 40grams heavier.

            • +2 votes

              @blackfalcon53: Oh if that's the case then it's actually ok. I'll probably go for the max then. Thanks!

              • +1 vote

                @nightelves: Yeah i was worried when i pre-ordered as review has been saying it was huge. But now i have it it's totally fine.

                I think this year the contrast between the max and the mini also makes it feel even more huge for reviewers who got them at the same time.

                Deff feels heavier as people say though, but i like it.

                • +1 vote

                  @blackfalcon53: I came from the XS Max and it isnt that much bigger. Screen is slightly larger due to the flat edges so they can stretch it out more .

          • -1 vote

            @nightelves: It’s just thicker and heavier

        •  

          odd request.. my partner wants to get one upgrading from iPhone 7+ she wants to know what the quality of the camera is like taking a photo of the moon? On her 7+ its like a "bright" lightblub lol

          •  

            @rororo: Very odd to have such a requirement. My DSLRs couldn’t take a nice photo of the moon even with tripods and long exposure. Because of light pollution.

            Does she mean how does the night shots look? Because I can objectively say that it’s much better from the 11 pro max compared to the 7 plus. Which I both own.

            •  

              @slowmo: I did not need tripods with my full frame or 4/3 cameras. I took in RAW mode and post edit in photoshop/lightroom.

              •  

                @Buy2Much: not sure where i went wrong. i was using a f2.0 lens. i attributed it much to light pollution or some form of odd flare (?)

                raw is a given, although i am not sure what sort of post processing is needed. it not as though i can post process details into a photo :D

                you have a photo to show the results of the moon without tripods? I hardly could do any shots like that in the dark (stars / etc) without tripods or some form of 'pods'

                • +1 vote

                  @slowmo: Not sure how much you already know, but a good primer is this: https://www.australiangeographic.com.au/photography/photogra...
                  I'd start with ISO100, F11, 1/250s, then play around depending on the night and surrounding lighting. The photo would look like a bright blob at first. The details are in there.
                  Import the raw photo into Lightroom, crop the photo, use Quick Develop > Tone Control:Auto to automatically process your photo, you will see the contrasting surfaces of the moon, 90% of the time, it is good enough. Sometimes I'd need to tweak the brightness, contrast/tone to get better details in some parts.

                  •  

                    @Buy2Much: Thanks for the links! Well with this hobby it’s a constantly learning experience for me. Although my attention is being drawn elsewhere nowadays. I do find that I’m doing a lot more with the phone camera rather than the “set up” shots I used to do.

                •  

                  @slowmo: Get a zoom lens, go to aperture priority & use single point exposure, keep that point in the middle of the moon at night and take the shot. You don't need a tripod as the moon is already a very bright object compared to other stars. You don't even need photoshop.
                  Cheers!

                  •  

                    @fahim: Have a couple of lenses, among them is a 90-300mm though not fixed f and crop factor body. One of my first lenses. I moved on to portrait prime lenses with fixed f1.6 to 2.0 more recently for the nice bokeh with a 4/3

                    Will try out a few in the dec holidays. I don’t have that luxury nowadays as kids tire me out now. I prefer to do it at about 11pm onwards as the neighbourhood turns off all the lights.

                    End of the day, I am still not satisfied with the end results. (I’ve taken over hundreds of the same moon over years) plus with different equipment. I’m not saying the iPhone pro 11/12 cameras would be anything better btw.
                    I just don’t find a result that I’m fully happy with. Maybe I dislike too much post processing but even pre processing, I just don’t feel like i did a decent job of it.

                    I’ll take your feedback and put in some config options on my next attempt though, so thanks :)

                    • +2 votes

                      @slowmo: If you really want to do it as professionals do, do the following-

                      1. Keep ISO at 100-200
                      2. Keep aperture at 2-3 stops + from your lowest possible settings (if you have an f1.2
                        lens, take the shot at f2.8) use a tripod, and take the shot at a shutter speed so that you
                        underexpose the moon
                      3. Take Multiple shots of the same thing, you can vary the settings.
                      4. Use one of the stacking software available (free) to stack all the images that you took
                      5. You will be amazed

                      I am a photographer and have done a fair number of photos of the stars.

          • +1 vote

            @rororo: Unfortunately the moon is up in daylight at the moment and next to the sun so prob can’t get a photos soon.

            It does take surprisingly good star photos, so I assume it will be decent at moon photos too.

            See: https://imgur.com/gallery/DYcMbgu

            This was way more stars than you could see by eyesight alone.

          •  

            @rororo: I have the 11 and I feel overall there isn’t enough zoom range to allow you to go close enough. Even on the Pro models it’s barely better than her 7 Plus in terms of range as that also has a 2x lens maxing out at 10x digital.

            That said I don’t know if it’s helpful but the S20+ takes excellent images of the moon. Even from a moving car, which sounds unreal but it’s the fact they allow you to zoom up to 30x. Oddly enough it’s only when you approach 30x that it’s zoomed in enough that it doesn’t overexpose to compensate for the sky. At 20x it’s still overexposed and blown out.

            Believe it or not, this is the image, which is pretty damn good for a phone: https://imgur.com/a/zteW2xe

            That said as novel as it is initially, you soon get bored after the initial excitement that the phone is capable of that and you don’t know what to do with the 20 pics of the full moon you’re able to take each time.

            •  

              @DisabledUser374803: Thanks for the feedback.. I totally can understand how many pics do you need?

      • +2 votes

        I tried it in the store and for me, it's just wayyy too big. Others will have a different view of this obviosuly.

        •  

          It depends on your needs.

          I use my phone a lot every day for many things, banking, calls, watching videos, looking at drawings from engineering.

          I also use it to remote desktop as well.

          so in a sense its like a laptop for me as I use it pretty much most of the day.

          So the bigger screen size is better for my use.

          you can always get the normal 12 pro i guess if this is too big.

      • +1 vote

        The iPhone 12s are a bit thicker…I liked the slimmer XS I replaced better but getting used to holding the 12 pro now.

        • +4 votes

          They are actually thinner than the 11, XS and 8 series. But feel a bit thicker beacuse they aren't rounded.

    • +1 vote

      How about price match with jbhifi

    • +4 votes

      For $2,000 it should be.

    •  

      How's the sharper corners compared to the rounder previously on the 6-11? Is the body basically a 4-5?

      • +1 vote

        i love it, i was a big fan of the iphone 5.

        I find the sharper corners feel more grippier or easy to hold in the hand that the rounded edges.

    •  

      It's 2k.

    • -4 votes
      •  

        That's not the max.

      •  

        thats a normal 12 not a Pro

        •  

          thats a normal 12 Pro not a Max

    •  

      I fully expect it’s nicer than last year’s but won’t be as nice as next year’s.

  • +53 votes

    Missing higher refresh rate, usb c

    • +5 votes

      I don’t know why you get neg. it’s true though. it would be a perfect phone if it has higher refresh rate and usb c fast charging, which is standard for Android nowadays. But Apple won’t give you all this year, these might be the feathers for iPhone 13. But still a great phone overall.

      • +23 votes

        But Apple won’t give you all this year,

        You'll get it on the 12S next year and pay $3K

        • +5 votes

          that would be for the base model

        • -1 vote

          and those people who pay $3k

          “oMg wHy dO yOu sPeNd $800 oN a GpU”

        •  

          bargain!

        • +7 votes

          We should be careful with overcommitting on wants instead of needs. The largest financial crisis decade (not year) is starting. Jobs are not safe & we need to prepare for challenging times. These prices are insane. I'm considering cheaper Chinese phones with comparable features (if not more:).

          •  

            @taki: Good for you.

            I'm on the other hand am working multiple jobs and doing many side gigs.

            I prefer to put my energy into finding ways to earn more money rather than whining about how expensive something is if I want it.

            • +2 votes

              @SpeedRunnerLink: I want to be creative (leave legacy) & prefer open/shared systems. But the S-pen & micro-SD are the deal-breakers. Unfortunately, I have to sacrifice the battery life with fixed battery :(
              Still better than iPhone 12 pro max that died 1st of the 6 flagships https://youtu.be/8FcER6P4CQo?t=420

              More money or more life - pick 1 ;)
              I prefer social capital vs plutocracy - supporting the 87% SMARTphones vs 13% & diminishing iPhones (1.6% in the fastest growing Indian market).

              Why this rush when Galaxy S21 ultra will be announced in Dec & released in Jan with new 5nm processor & outstanding features (I'd rather wait to Aug for Note21, or even Fold3 if they have S-pen & microSD.
              Then the new scaleable HarmonyOS with better value Huawei flagships or hopefully soon the more scaleable/efficient https://en.wikipedia.org/wiki/Google_Fuchsia that should run on any device (just recompiled).

            • +1 vote

              @SpeedRunnerLink: Hi SpeedRunnerLink,

              Would you mind elaborating more on how you juggle your time with the various jobs & side gigs as am always looking to generate new revenue sources.

              • Are the jobs part-time/casual based?
              • Are the side gigs similar to your main job/s? How much time would you spend on these a week?
              • Are they rideshare/food delivery or contract-based like fiver etc
              • Or are the side gigs more passive income from initial setup time/cost?

              Thank you for any responses and input.

              • +2 votes

                @Lovemydeals: Day job is a project manager.

                i do on call for scheduling care workers for aged and disability clients after hours and weekends.

                I also repair retro game consoles and sell them.

                also do some share trading online and Air task jobs in between.

                In addition I have several properties that are rented out and earning income as well.

                In summary I working pretty much from 6am until 10pm 7 days a week.

      • +15 votes

        because iPhone users don't like comments that are negative about a 2k phone whether true or not, it's an instant neg… same deal for a Sammy post and an Apple user commenting on it.. (rarer but happens)

        • +3 votes

          I have iphone 11 pro max and samsung s10 5g. Iphone is good , but as compared to samsung lacks behind. Samsung has so many useful features which apple users may don't care. Apple may include usb c sometime and higher refresh rates and they'll introduce in the way that apple is the first company to do it and apple fans will appreciate it. Apple fans don't care about the stuff until apple introduces that, same like homescreen widgets with ios 14 which andriod had for years.

          • +4 votes

            @Modesty: Apple or Android … either way this type of pricing is complete horse poop… lol it's basically same crap as the GPU's when they release Halo products like a 2080ti and 3090 .. crazy pricing that doesn't ever provide the value for the cost of the damn thing…

            Apple from the onset had great customer service and they did it at "high" prices at the time .. if you raised your prices and said we are improving customer service and compatibility/support bla bla when it was average to begin with fine.. but when it was already at the higher end, these leaps in pricing has just lead to all the competitors to do the same just to make their product fit the premium "marketing"… it then ends up making mid market phones to creep up in pricing too..

            Yes i'm old… lol

          •  

            @Modesty: Apple takes the "wait-and-see" approach to see what works in other manufacturers,
            and then introduces those same 'old' features to their cult, to be hailed and worshipped for introducing that.

            • +1 vote

              @whyisave: It worked. As there are many features Android eventually discarded so save the hassle. It is for different market segment. People needs stable/basic functions vs people likes to explore new tech/features.

              • +3 votes

                @AllWins: Android is just the OS, but not the hardware,
                whereas Apple as a company are responsible for both software and hardware.
                They can integrate those 2 domains very well.

                I just find Android OS much more customisable, intuitive and allows more freedom.
                With a very optimised phone, battery life can exceed 4+ days and I can go anywhere in the world,
                and find a charger / charging cable.

                Steve/Apple said they would not make a larger iPhone,…and after many years, they did.
                Apple are just very astute marketers and don't want to confuse their market,
                like Samsung or Xiaomi has. Apple just keeps their population focused on 2-3 variants of each iteration,
                and makes sure the changes stay familiar yet incremental enough to increase their share price.

                They already have their 3-4 product development plan,
                e.g. they already know what they will sell next year…and already have the technology now,
                but won't sell it to us….as they drip-feed society with the "most advanced <insert chip model here> ever".
                All manufacturers do it anyway !

                Android functions are stable enough - make calls, send SMSs, …etc… but the security update model is waning and much to be desired from.
                Apple does this part very well, and I suppose, having a more 'secure' OS can supercede any innovative features Android developers churn out.

                I'm an Android user and only owned an Apple iPad once in my life,
                and immediately hate the way they restricted the way I should interact with the hardware.
                I simply cannot go back nor would use any Apple product.

                …but that's just me, and I cannot justify AU$ 2000 for a smartphone (+ camera),
                when my OnePlus phone does so, so well .

      • +9 votes

        Lack of USB C definitely sucks, but it's understandable that Apple chose to keep milking the lightning port.

        With regards to high refresh rate I couldn't care less about "smoother animations", most of the stuff you do on your phone is static anyway (i.e. reading, texting, emails), or don't support high refresh rate (i.e. youtube only plays back at 60fps). Not to mention higher battery consumption (shoutout to the Pixel 4).

        • +4 votes

          That's the line everyone says 'me included' before they get a high refresh screen

          • +1 vote

            @kille745: Nah I had a Note 20 Ultra and ended up turning off the high refresh rate for greater battery life. No one reads shit while scrolling the screen, you scroll to the next screen down, then read from the top or go paragraph by paragraph.

            It's a gimmick and I would much rather AMOLED, nicer colours, brighter screens, or 1440p over high refresh rate.

            • +1 vote

              @frowny: I for one love the high refresh rate on my P4 XL. Can't go back to a 60Hz display anymore, tried using my sister's iPhone 11 XS the other day and everything felt super sluggish. It definitely improves your phone experience IMO although I can see why some don't care about it, but its certainly not a gimmick.

              As for battery life, they've improved it a lot through software updates. I end the day ~15% with 90Hz forced and ~20% without 90Hz forced so its only a small increase in battery consumption.

      • +4 votes

        USB C is standard for EVERY new device now, earbuds, headphones, laptops, Xbox Series X|S controllers, PS5 controllers, Android devices, portable bluetooth speakers and smart speakers, the list goes on (except for Apple products).
        If Apple wants to look after the environment, adopt USB C as we all have these cables lying around in abundance now :)

        • +8 votes

          It was a good excuse from apple to save the environment. If they would have really cared , just give usb c port as every other company is doing. It's not a coincidence that apple launched airpods same time they got rid of headphone jack, same as no charger in the box and they launched magsafe chargers.

        • -1 vote

          They plan to go completely port-less on iPhones within the next year or two - why the eff would they migrate to USB-C?

          The same hullabaloo was whinged about when they went from the 30-pin to the Lightning after X amount of years.

      • +3 votes

        I don't think apple will ever go to usb c , maybe completely wireless and ditch the port as they did with headphone jack. Ipads are usb c , macbook has usb c , don't know what they want to do with their iphones.

        • +2 votes

          I don't think apple will ever go to usb c , maybe completely wireless and ditch the port

          Agree

          • +2 votes

            @snvl: Unfortunately, no wireless charging is that fast (yet) compared to USB C rapid charge.
            It's also not always as convenient. Eg I can have my headphones charging on USB C, whilst laying and bed and using them at the same time whilst charging, and I do this a lot.
            Or I can be sitting on a plane, using my headphones and the USB C charging plugged in, then when I get off at the other end, I'm fully charged and ready to continue using at 100% charge.

            • +1 vote

              @DisabledUser110907: Nah, you just need rubber band. Tie the iPhone with wireless charger using rubber band. You can now use the phone while charging. @Apple, you can remove another port (charging) and pat yourself for showing another courage.

              •  

                @utmode: Hahaha, I can picture it now, what a great look that would be ;)
                ROFL

        • +1 vote

          Their iPads now have USB-Cs which was unexpected. So hopefully iPhone will follow the path.

          • +1 vote

            @lookingforTV: they introduced usb c to their ipad 2 years ago, but still not for their iphones

        • -3 votes

          That's even worse for the env. 2x slower, creates wasted heat & has limited capacity/speed. USB-C 3.2 DATA speed & charging in both directions, eg. charging from the 4K screen while working via DEX (on Samsung) or charging back the connected headphones…
          No excuse$ for greed :(

        •  

          Until they find a way on how to block nonMFi usbc cables, no.

      •  

        iPhone 13 may just got wireless to sell Magsafe

    • +2 votes

      You are never going to get USB-C on iPhone. You see the MagSafe? That is going to be the new way to charge phones in the next couple of years. They will use the space in some other technology which no one would have ever thought.

      Apple is in a league of its own. They don't have the herd mentality.

      Samsung will make fun of it in the first couple of years and then follow the same trend just like headphone jack.

      • +2 votes

        and launching their own version of airpods after removing the jack. They will be removing the charger as well apparently.

      • +2 votes

        2021 - No cable
        2022 - No charging port

        • +5 votes

          2023-No box

          • +3 votes

            @Modesty: 2050 - no phone, Phone as a Service

      • -3 votes

        ha ha. Apple is missing the "post PC era" that it was promoting.
        Wireless charging is even worse for the env.
        2x slower, creates wasted heat & has limited capacity/speed vs competitors that go up to 100W. USB-C 3.2 DATA speed (vs pathetic USB2) & charging in both directions, eg. charging from the 4K screen while working via DEX (on Samsung) or charging back the connected headphones…

        • +4 votes

          God you just parrot the same old drivel - how's about you quantify how much electricity is lost throughout the lifetime of a phone via Wireless charging?

          I'd imagine you don't cos you know the amount would be absolutely minuscule, bordering on negligible.

    •  

      I get why refresh rate is important. but why usb c? for plugging in more accessories like SD card or USB drive? doesn't seem necessary. If it's only for the sake of USB-C charging cable. then…..okay.

      •  

        Well almost everything is USB-C nowadays so its understandable some people just want one type of cable for everything.

  • +3 votes

    Got mine today from JB and love it! A bit heavier than expected though.

    •  

      Hi, did you pre order?

      •  

        Yep, I did!

        •  

          Would like to pop into their store to grab one, I didn't pre order, maybe I'll do it online now lol. Thanks anyway!

          •  

            @HeyJJ: I think quite a few stores have stock still, there are so many models, sizes, etc and they had a first wave of the original iPhone 12 releases so you might have decent luck.

            I tried to check preorder C&C at my local store for pickup today and they still had stock!

            Check JB's website to check store stock

            •  

              @okbianca: I've been trying to do C&C in my local store since this morning and no luck at all. Maybe I'll wait til late afternoon.

              I called them yesterday and was told they won't have extra for floor stock unless people who made pre order won't pick it up at the end of the day.

              I want it ASAP so kinda hesitant to do it online as earliest will be 17th.

              Crossing my fingers :)

              Thank you!

    •  

      did you get a text from them? because i haven't gotten any info from them yet.
      pre-ordered too.

      •  

        When did you pre-order? I preordered the minute they opened, but didn't get a text until 9am this morning when they opened.

        Very disappointed at that so won't be preordering from them again. Lots of others at other JB stores got the text yesterday

        •  

          i pre-ordered two days ago hahaha

          •  

            @jdmdavid: ah that might be why, though to be fair last night for my local store it still said "pre-order for launch day pick up" so prob your store's stock levels!

            •  

              @okbianca: thanks! ill just wait, was just curious, since the store said mine was reserved, maybe the stock hasn't arrived for them, or later batches.

  • +43 votes

    $2K for a phone, no thanks…

    • -10 votes

      Melbourne 'youth gangs' would like to thank you in advance for walking around with a $2K phone in your pocket and will be pleased to relieve you of it shortly…

      • +4 votes

        Do youth gangs still take people's phones? Happened all the time when I was in school but I figured with all of the tracking and remote locking features these days it wouldn't be a thing anymore..

        • -6 votes

          The damage to the owner has increased - why not?

      • +3 votes

        I’m not sure where you’ve been for the last ten years but iPhones are a very unattractive target as you can lock them once they’re stolen.

        • -12 votes

          You can lock same the Androids, but useless for the poor (iPhone) owner that lost many thousands :(