• expired

100% Cashback (as TCN Digital Prepaid Mastercard) on Mainland Buttersoft / Cheese Purchase @ Mainland (Mobile Number Required)

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Spotted promotional QR code on a tub of butter I bought this week. It says "Love us or your money back" but it seems more like "try us out, it's on us".

  • Purchase period: Sunday 20th April - Tuesday 3rd June 2025 AEST
  • Claim period: Wednesday 30th April - Tuesday 3rd June 2025 AEST
  • Participating retailers: any Coles, Woolworths, Aldi or Independent supermarket, in store or online

https://mainlandmoneyback.com.au/terms-and-conditions

A maximum of 2 claims per individual are allowed, but 1 claim must be for a Buttersoft Participating Product and 1 claim must be for a Mainland cheese Participating Product. Each claim must be submitted separately. If both products are purchased in the same transaction, the Qualifying Purchase receipt must be submitted for each claim.

To submit a claim, individuals must then undertake the following steps during the Offer Period:

  1. Visit https://www.mainland.com.au/moneyback and follow the prompts to the claim page;
  2. Input the requested details including full name, valid email address, a mobile phone number and purchase details (including the Participating Product purchased, the Participating Retailer and purchase price);
  3. Once a mobile phone number is inputted, individuals will be sent a unique verification code via SMS to validate their mobile phone number. Individuals will then be required to enter the unique verification code when prompted to verify their details;
  4. Upload a photograph of their Qualifying Purchase receipt, which must comply with the requirements set out in clause 10;
  5. Provide an explanation in 15 words or more as to their experience with the Participating Product; and then
  6. Submit the fully completed online claim form.

For clarity, in order for a claim to be validated, a Qualifying Purchase receipt must clearly specify:

  1. the Participating Product(s) purchased;
  2. the price of the Participating Product(s) purchased;
  3. that the purchase was made at a Participating Retailer;
  4. the purchase date and time;
  5. the full receipt number (located under the receipt barcode); and
  6. that payment for the Participating Product(s) has been received in full.

Upon submitting a claim form, individuals will receive an email to confirm that their provisional claim has been received for validation. Once validated, the individual will receive a Digital Prepaid Mastercard (“Digital Card”) within ten (10) business days of validation to the email address specified in the claim. Each Digital Card will be loaded with the value of the original purchase price paid by the claimant for the Participating Product as indicated on the Qualifying Purchase receipt (“Reward”)

Participating Mainland™ cheese and Mainland Buttersoft™ products are as follows:

• Mainland Buttersoft™ Salted 250g;
• Mainland Buttersoft™ Salted 375g;
• Mainland Buttersoft™ Salt Reduced 375g;
• Mainland Cheese Vintage Aged Cheddar Block 400g;
• Mainland Cheese Extra Tasty Aged Cheddar Block 500g;
• Mainland Cheese Tasty Aged Cheddar Block 500g;
• Mainland Cheese Colby Block 500g;
• Mainland Cheese Vintage Aged Cheddar Block 200g;
• Mainland Cheese Tasty Aged Cheddar Block 250g;
• Mainland Cheese Extra Tasty Aged Cheddar Block 250g;
• Mainland Cheese Swiss Block 200g;
• Mainland Cheese Colby Block 250g;
• Mainland Cheese Edam Block 250g;
• Mainland Cheese Gouda Block 250g;
• Mainland Cheese Tasty Aged Cheddar Slices 210g;
• Mainland Cheese Extra Tasty Aged Cheddar Slices 210g;
• Mainland Cheese Swiss Slices 210g; and
• Mainland Cheese Colby Slices 210g

Note that Mainland Cheese Swiss Slices are actually 180g not 210g as stated in T&C

Related Stores

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closed Comments

Search through all the comments in this post.
      • +2

        claim validation takes up to 5 business days => gift card received within 10 business days after claim validated, so up to 15 business days after claim submitted => by Wednesday 21st May if submitted on 30th April

      • +1

        Likewise, just want to make sure before buying more. It's not a brand I would buy otherwise.

        Also, paid by gift card, hopefully it's considered an "eligible" payment.

        • Me too.
          Did not even think about the payment method. I don't see why that would be an exclusion but we will see.
          Hopefully someone at least gets a 'validation' email soon.

  • +1

    Hope this is not just for negative reviews. I just wrote cashback.

    • 15 words or more, so I'm sure you wrote more than "cashback"

      • +1

        When the promo opened, the form didn't validate & reject short entries, dunno if they do now.

        • +1

          Oh okay, I read dot-point #5 in the OP, which says 15 words or more.

  • +1

    the promo is advertised in the Coles weekly catalog, so if there wasn't a flood of claims previously there will be now, even has a QR code to scan

  • +1

    Expensive cheese and butter. Hope it comes through. Lol

    • You need 15 words or more

  • +11

    This is a very strange promotion.
    To be approved you have to write why you don't like their product, so it comes across as a refund for dissatisfaction, but they are running like a regular cashback promotion and advertising it everywhere, including the Coles catalog

    • +2

      confused Kiwis

    • Yes this is a pathetically run promotion.

      Will consumer affairs or the ACCC assist?

    • +1

      Indeed strange, instead of running a positive campaign to reward customers who like their product, they are running a negative campaign to compensate customers who dislike their product.

      • -1

        not strange at all. different products have had '100% satisfaction or your money back guarantee' promos for years. This is the same thing. it's not a new concept by any means

  • +7

    What if I love the Mainland product/s I tried – can I still claim?
    We’re thrilled to hear you love Mainland! This offer is designed especially for those who didn’t quite enjoy their experience, so we can make it right. If you're already a fan, there's no need to claim – but thank you for your support!

    They added this to the FAQ, it definitely wasn't there before.

    • I'm sure we can be creative

      • +3

        Too late for a lot of us, we submitted positive feedback before they changed the rules. Probably going to be a bunch of rejections going by that FAQ inclusion.

    • +1

      My claim has been rejected as it was less than 15 words. I replied them with positive reviews in my email. I just now realised it is for negative reviews not for positive reviews. Does anyone has an idea how to unsent email in iPhone???

  • +3

    Surely they will only apply the changed t&c rules to applications after the change.
    Will go from a positive promo to Pr nightmare otherwise. People will dump on them all over the review sites

    • I would say it's mostly automated

  • +6

    My mainland claim rejected since the reason provided was less than 15 words..

    • Same here and the form says I have met entry limit so cannot re apply

      • I believe that you should reply to the rejection email.

    • Same. I’ve responded to the email as they suggested and written more than 15 words.

      • Did you just respond with the reason in more than 15 words this time or put details and receipt again or did the form again with attaching receipt?

        • +1

          Responded to the email with a reason >15 words. Didn't add anything else.

        • Three days later I got an email saying my claim was now valid. I’ve got the prepaid Mastercard in my Apple Wallet.

  • Me too!

  • +3

    Entry was rejected due to did not provide a reason more than 15 words.

    But I don't remember there was a question like that, and form was submitted successfully.

    Was that question added later?

    • +2

      There was never anything about 15 words. They changed the wording on the question as well, from "Tell us about your experience" to "Tell us why you were unhappy" or something similar. Absolute sham of a promotion.

      • It's written in the T&Cs in the OP, @jjimbo must have copied it from the promo website surely!

      • It did mention 15 words when I did it on 3/5.
        Didn't actually count my words though, so bracing myself for the rejection email everyone else seems to have gotten..

      • yes there was

        but yes these bastards don't want to pay up

    • +1

      Me too. The question was

      In 15 words or more, tell us about why your experience with your Mainland product has been less than satisfactory.

    • When did you submit your claim

      • 01/May.

    • Same rejection reason

    • Same reason!

    • +1

      Incoming poo-storm for Fonterra given all the other comments here reporting the same!

      I do remember the 15 word requirement when I did it, on 3/5. I guess they added that later.

  • Mine too rejected

    • Same

  • +11

    Ouch.. looks like a pending PR nightmare if they managed to scam thousands of dollars out of people who only bought it thinking it was free cashback (which they rightly would have thought)..

  • rejected also.

  • ""Provide an explanation in 15 words or more as to their experience with the Participating Product""

  • Rejected

  • +3

    I don't think any OzBargainer would have bought naturally bought their over-priced dairy products unless they were on half-price special that week at the supermarkets.
    Everyone only bought because they were expecting cashback like the promotion advertised..

    Their Facebook 'aint going to look pretty tomorrow

    • +1

      Yeah, even half price is still very expensive - definitely would never buy this unless it was an extremely special occasion, personally.

  • +2

    We have reviewed your claim and were unable to successfully validate your entry.

    Your entry has been invalidated because the reason provided is less than 15 words. Your answer does not comply with the promotional terms and conditions.

    If you wish to resubmit, please reply to this email ensuring all required information is clear, legible and meets the eligibility criteria.

    Thank you,

    The Mainland™ Team

    • +1

      Wait hang on - there is a line about resubmitting. So you can take some action. Maybe it will be OK?
      Pretty dick move on their part, nevertheless

      • +2

        I would imagine they had some budget for this, say $10k, and after getting ozbargain'd it's already costing them $100k and now the finance department told the marketing department to wriggle out of it as much as possible… too bad it's in the Coles catalogue, so imagine all the Coles Karens after they get scammed too!

        • wriggle out of it as much as possible

          • terms and conditions are a contract and can't be changed after a promotion has started - they have always required at least 15 words

          • this is how/why claims could be rejected, or promotion cancelled

    • Pathetic Mainland.

  • You can leave a negative review here and reply to their latest post about the cashback.

    https://www.facebook.com/mainlandaus/

  • Can we re-submit claim with reason more than 15 words?

    • Reply to rejection email.

    • Yep. And three days later I got my cash back on a GC.

  • +6

    Lol what a bunch of clowns. If they want to be that anal they should have had a word counter on the form.

    • +1

      The problem with anything getting ozbargain'd is it suddenly 10x the expected cost of giving something away cheap or free.
      But they should learn their lesson / pay out all existing claims / halt the promotion if a huge blow out in costs is their issue. Otherwise, this is essentially a scam.

      • Can we report to Consumer Affairs or Fair Trading?

        • +1

          Only if you've met the terms and conditions by writing a phrase that's at least 15 words long that indicates that you don't "love" the product. You may have liked it but you may not have "loved" it. That's very subjective and open to interpretation.

  • Rejected too, and replied to email with more than 15 words on why their product doesn’t meet my expectations

    • What was the reason given for yours?

      • Same as others above, didn’t give 15 words

  • Same. Rejected bc less than 15 words

  • +5

    Why didn’t they implement a word count? They are just essentially creating more work for themselves, and eventually costs them more.

    • +2

      Because it doesn't appear Mainland has a clue what they're doing.

      I certainly have a negative association with them now.

  • Got rejected because less than 15 words.

  • +2
    • Lol do you work at Aldi’s Buttersoft?

  • +4

    I tried to lodge a new claim, cannot even enter 11.50 in purchase price. It keeps saying plesse enter a maximum of $11.00. Wtf ? Now they even limit it ???

    • +5

      Absolute shambles of an advertised money back offer.

    • where did you buy from. the max seems to come from woolies at $11 for the 500gm block. its less at coles, not sure about aldi

  • +3

    I submitted two claims one for butter and one for cheese, I thought Id written the same for both and they were each at least 15 words but there appears to be no way to see your original submission. Anyway only one was rejected so far and Ive resubmitted via the email but not knowing exactly which one was knocked back it was a very generalized review!

    • Were they non-negative feedback?

      • +2

        Mildly neg! Too expensive compared to other options

        • Ok thanks. Thats really strange then one accepted and one rejected.

    • Same for me too.
      I just gave a generic response so it doesn't matter if it was the cheese or butter one that was rejected.

      I wonder if the other was was ok as no email about that yet. Will wait to see whether it is validated or also rejected.

      I only bought because of this offer so hopefully they will both eventually be accepted.

      A very complicated 'cashback' offer. I bet the company is regretting it now.

  • +2

    Mainland is now getting real honest feedback, expensive.

  • +2

    here comes all the negative reviews on their social media profiles..

  • +4

    I got rejections too. I am pretty sure one of my texts was over 15 words, but since they didn't send a copy of what I submitted, and I didn't screenshot, no way to prove it.

    I replied to the rejection emails, with a long enough text. What surprises me is that there is no automatic acknowledgement that they received it.

    I'll give it a few days, then I'll submit a totally new claim with the same receipt, and a long text. And if that doesn't work, I'll take the (partially eaten) items back to Woolies for a refund.

    False advertising is so bad. Not going to drop this.

  • +1

    Similar to a lot of the users above, got an unfortunate rejection email saying claim was declined. Funnily enough the wording is: "In 15 words or more, tell us about why your experience with your Mainland product has been LESS than satisfactory?" as if they assumed their product was terrible and looking for feedback..

    Bit slimy, but they did say to email reply with the correct details so we'll see if they honour it second time round.

    • Did you just reply for "in 15 words or more ' part or did you put all personal details like we did do in the claim again?

      • I put in everything again that the original form asked for so they couldn't bullsh** me again. Fingers crossed that it works. I'll update you guys when I get a reply.

  • +8

    Has anyone actually received an email saying their claim was SUCCESFULL?

    • I'm still waiting on mine submitted on 30/4. Definitely more than 15 words but generally favourable given the t&c at that time. Supposed to get a response in 5 business days which means today.

      • Same here, havent got anything back and submitted 30/4. Above or exact 15 words were submitted. I remember reading the minimum was 15 words, so made sure to count.

      • Received now.

  • +1

    I used more than 15 words for the butter and the cheese. Submitted 1/5. I only got a confirmation that they have received it.

  • +3

    Sent two reviews with more than 15 words for butter and cheese on 01/05. Butter review was positive, but Vintage cheese one was negative (family did not like the taste). Got confirmation emails, but no approved refund(s) so far. As others have said, I won't give up on these refunds as wouldn't have bought the products if it wasn't for the promo.

  • +3

    New excuse - my receipt was clear:

    We have reviewed your claim and were unable to successfully validate your entry.

    Your entry has been invalidated because the receipt could not be clearly read. Please re-submit a clear version of the receipt.

    If you wish to resubmit, please reply to this email ensuring all required information is clear, legible and meets the eligibility criteria.

  • +3

    These types of cashbacks are always so dicey. I told myself never again… but gf wanted cheese… and here I am. NEVER AGAIN!

  • +18

    Btw this is a link to the pdf for their old terms and conditions, just in case they start pretending like the rules didn't change and reject you for for leaving a positive experience.

    • Thanks mate. I've heard nothing back - so maybe it got through!

    • Mine have been approved!

  • +11

    Here is a [cropped] screenshot of a submission made on 30/4. Note the original wording in blue within the text box. This may come in handy for people:
    https://imgur.com/a/KkzHYue

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