• expired

100% Cashback (as TCN Digital Prepaid Mastercard) on Mainland Buttersoft / Cheese Purchase @ Mainland (Mobile Number Required)

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Spotted promotional QR code on a tub of butter I bought this week. It says "Love us or your money back" but it seems more like "try us out, it's on us".

  • Purchase period: Sunday 20th April - Tuesday 3rd June 2025 AEST
  • Claim period: Wednesday 30th April - Tuesday 3rd June 2025 AEST
  • Participating retailers: any Coles, Woolworths, Aldi or Independent supermarket, in store or online

https://mainlandmoneyback.com.au/terms-and-conditions

A maximum of 2 claims per individual are allowed, but 1 claim must be for a Buttersoft Participating Product and 1 claim must be for a Mainland cheese Participating Product. Each claim must be submitted separately. If both products are purchased in the same transaction, the Qualifying Purchase receipt must be submitted for each claim.

To submit a claim, individuals must then undertake the following steps during the Offer Period:

  1. Visit https://www.mainland.com.au/moneyback and follow the prompts to the claim page;
  2. Input the requested details including full name, valid email address, a mobile phone number and purchase details (including the Participating Product purchased, the Participating Retailer and purchase price);
  3. Once a mobile phone number is inputted, individuals will be sent a unique verification code via SMS to validate their mobile phone number. Individuals will then be required to enter the unique verification code when prompted to verify their details;
  4. Upload a photograph of their Qualifying Purchase receipt, which must comply with the requirements set out in clause 10;
  5. Provide an explanation in 15 words or more as to their experience with the Participating Product; and then
  6. Submit the fully completed online claim form.

For clarity, in order for a claim to be validated, a Qualifying Purchase receipt must clearly specify:

  1. the Participating Product(s) purchased;
  2. the price of the Participating Product(s) purchased;
  3. that the purchase was made at a Participating Retailer;
  4. the purchase date and time;
  5. the full receipt number (located under the receipt barcode); and
  6. that payment for the Participating Product(s) has been received in full.

Upon submitting a claim form, individuals will receive an email to confirm that their provisional claim has been received for validation. Once validated, the individual will receive a Digital Prepaid Mastercard (“Digital Card”) within ten (10) business days of validation to the email address specified in the claim. Each Digital Card will be loaded with the value of the original purchase price paid by the claimant for the Participating Product as indicated on the Qualifying Purchase receipt (“Reward”)

Participating Mainland™ cheese and Mainland Buttersoft™ products are as follows:

• Mainland Buttersoft™ Salted 250g;
• Mainland Buttersoft™ Salted 375g;
• Mainland Buttersoft™ Salt Reduced 375g;
• Mainland Cheese Vintage Aged Cheddar Block 400g;
• Mainland Cheese Extra Tasty Aged Cheddar Block 500g;
• Mainland Cheese Tasty Aged Cheddar Block 500g;
• Mainland Cheese Colby Block 500g;
• Mainland Cheese Vintage Aged Cheddar Block 200g;
• Mainland Cheese Tasty Aged Cheddar Block 250g;
• Mainland Cheese Extra Tasty Aged Cheddar Block 250g;
• Mainland Cheese Swiss Block 200g;
• Mainland Cheese Colby Block 250g;
• Mainland Cheese Edam Block 250g;
• Mainland Cheese Gouda Block 250g;
• Mainland Cheese Tasty Aged Cheddar Slices 210g;
• Mainland Cheese Extra Tasty Aged Cheddar Slices 210g;
• Mainland Cheese Swiss Slices 210g; and
• Mainland Cheese Colby Slices 210g

Note that Mainland Cheese Swiss Slices are actually 180g not 210g as stated in T&C

Related Stores

Mainland
Mainland

closed Comments

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  • +2

    Submitted 30 April.

    Both submissions were over 15 words. Submission for butter was a positive one, submission for cheese was that I hadn't tried it yet.

    I'll take having heard nothing back from them yet as a a positive sign.

    • Me too!

    • +1

      ya suppose to write bad feedback and but outraged that is why it is called the LOVE US OR YOUR MONEY BACK GUARANTEE OFFER

      you need to not love them to get money back

      I think we all made that mistake thinking it was free cash back

      • All good, man! My positive reviews all landed TCN cards. Hope you receive yours soon!

        • Oh you received them already?

          They sent out SMS or email?

          Which email did you get from them? The goodwill one?

          • @Poor Ass: I received 2x goodwill emails.
            Soon after I received the 2x confirmation emails "Your claim has been validated, here is your Digital Prepaid Mastercard"

            1 for the butter
            1 for the cheese

            It's a bit annoying to try and spend it : click on the claim link, they send an SMS, clicking on it will prompt you to download the TCN app, the cards get uploaded onto the TCN app
            - can use the credit card number showed in the app
            - or you can upload it to your wallet (in my case, apple wallet)

            I tried buying an Amazon GC with it - rejected.
            Guess I'll use it at the supermarket
            Just happy to get the $!

  • Just received two separate emails for two separate lodgements citing images were illegible…that's BS. I will resend them in the morning and advise on the outcome. Not a good start!

    We have reviewed your claim and were unable to successfully validate your entry.

    Your entry has been invalidated because the receipt could not be clearly read. Please re-submit a clear version of the receipt.

    If you wish to resubmit, please reply to this email ensuring all required information is clear, legible and meets the eligibility criteria.

    Thank you,

    The Mainland™ Team

  • Yep got a reply saying my receipt could not be read despite me having scanned it perfectly using my phone. Going to resubmit this morning too

    • +4

      Same for my two claims. I put my physical receipt through a scanner at 600 DPI and still unreadable apparently… The Mainland team need to go to Specsavers.
      I'm going to resubmit using the digital receipt from the Everyday Rewards app.

      • +2

        Just submit digital receipt. Why would you bother with scanning when both Coles and Woolies offer digital receipts.

        • How do you get Coles digital receipt?

          • +1

            @JHoliday: It’s in the Coles at under More and Orders and Purchases

  • Just wondering for those who got rejected for receipt illegibilty was the product name on the receipt abbreviated at all? For the block cheese i bought at coles it says MAINL CHEESE X T. instead of the word MAINLAND. I wonder if they're using this as an excuse to reject claims

    • Mine is from Woolworths and says Mainland - was rejected for receipt illegibility.

      • Did you scan yours or use digital receipt?

  • +14

    all smells of Mainland trying to play the long game, reject & hope people give up. Mary in Marketing who came up with this genus campaign is gonna hope she keeps her job when the budget goes from $10k to $100k+ & their socials are full of negative comments due to them trying to avoid paying out

    • +5

      Yes first they used the excuse of invalid due to not being 15 words or more and now the receipt illegibility.
      I wonder what today's excuse will be.

    • +3

      Not $100k budget. The only limiting factor is an Australian mobile number. How many of those are around? 15 million? 15m numbers x average $10 claim x 2 (one for cheese, one for butter) = $300m cost for Mainland. The whole marketing department needs to be fired.

    • +2

      I'm surprised their Facebook doesn't have more negative comments on there. This has been a disaster.

      https://www.facebook.com/mainlandaus/

  • Did they change the purchase period to start the same day as the claims period of the 30th of April?

  • +6

    Entry ID: MLD-xxxxx
    Thank you for submitting your Mainland Money Back Guarantee claim and for taking the time to share your feedback with us.

    Our Mainland “Love us or your money back” campaign is all about making sure customers love their experience with our products—or getting their money back if they don’t. From what you shared, it sounds like you genuinely enjoyed our Mainland products, which is wonderful to hear!

    Technically, that means your claim doesn’t meet the usual refund criteria. But because we truly value your support and appreciate your feedback, we’re happy to validate your claim on this occasion only as a one-time exception as a gesture of goodwill.

    Thanks again for being part of the Mainland community.

    • +2

      Got the same

    • lol. at least its validated

      • Still waiting to hear back on the other claim, not sure if this one was the cheese or butter. I did include a negative for both, related to price and not as good as Lurpak.

    • That’s insane! So best to put a negative review.

  • +6

    guys we got it all wrong!!!

    we were suppose to write in the feedback how shit and bad their product is to qualify for the "LOVE US OR YOUR MONEY BACK GUARANTEE OFFER"

    So many excuses these guys have dished out not wanting to pay up

    • Yes, they think a customer will only ask for full refund for unsatisfactory product.

      Lucky I haven't purchased it yet and revoked the deal.

      Obviously, Mainland is blacklist by affected OZBers now.

  • would be very surprised if they weren't aware of this discussion on Ozb, someone isn't getting their annual bonus

  • +1

    My wife submitted on 30/04 just after they open, she gave good feedback and somehow got approved as a "goodwill"! LOL. I got rejected for both claims though for the same reason above. She only has one claim.


    Thank you for submitting your Mainland Money Back Guarantee claim and for taking the time to share your feedback with us.

     

    Our Mainland “Love us or your money back” campaign is all about making sure customers love their experience with our products—or getting their money back if they don’t. From what you shared, it sounds like you genuinely enjoyed our Mainland products, which is wonderful to hear!

     

    Technically, that means your claim doesn’t meet the usual refund criteria. But because we truly value your support and appreciate your feedback, we’re happy to validate your claim on this occasion only as a one-time exception as a gesture of goodwill.

    Thanks again for being part of the Mainland community.

     

  • +11

    You would think that the whole point of a promotion was to generate positive buzz for the brand not "this"

    • +2

      Yep, blacklisted Mainland for me and my family for good. Btw, I'm still waiting for the approval of my claims, but the way they treated other people and the time we've all wasted discussing this failed promo is unacceptable.

      • +1

        Did you buy it anyway, other than this?

        I can't understand how rich you'd have to be to spend $9 on butter.

        Hell, even if I was rich, Coles brand butter is still butter.

        • Haven't tried Mainland before. We're on a lookout for a new butter ever since Devondale reduced butter content in their spreadable butters.
          On special, Mainland butter is a bit more expensive per kilo, but Devondale still tastes better for us.

  • +10

    That's fine, I'll just take both products back to Woolworths and request a refund as I purchased as per a promotional offer launched by the manufacturer which has been declined - I had previously spoken to the ACCC regarding an 'Advertised Promotion' which was declined despite everything being followed accordingly

    I'll also go ahead and reach out to the ACCC to let them know too with a copy of my receipt and a copy of the email I received - I invite others to do the same!

    Thanks Fonterra (Owner of Mainland)

    • should reach out to Coles and Woolworths about sham promotions. This would be PR disaster

    • True, one could return the products to the shop. But, Mainland is playing the waiting game: they take 10 days to reject the claim, with email containing the line of one being able to resubmit it. Then they'll take another 10 days to review. What's the chance the shop will accept perishables after 4 weeks or that you haven't eaten any :) ?

    • +1

      Can you reach out to A Current Affair as well?

    • Have you taken the Mainland products back to Woolworth yet? What the reason did you use?
      Did you have any issues with getting refunded?

  • +1

    From FB
    "thanks for reaching out and we're sorry to hear that your experience with this promotion hasn't met expectations. Please email mainlandmbg@handlingmatters.com.au with the details and our team will be in touch to assist you as soon as possible."

  • +5

    formally writing a complaint letter to Office of Fair Trading QLD

    • Any updates yet?

  • +5

    The Facebook Mainland team are copying and pasting responses. Telling people to email an address and the email address isn't even responding to emails sent.

    Declined cashback is happening for a variety of reasons. Terms and conditions and forms changed.

    Absolute failure of a promotion and handled incredibly incompetently.

  • Anyone received their cards yet?

    • No, haven't received any rejections yet for both my claims.

  • +5

    This was a response provided to a post on their Facebook page:

    "Thank you for your feedback. We created the Mainland "Love us or your money back" promotion to provide shoppers with a satisfaction guarantee, but there has been some confusion about the terms.
    If shoppers aren’t completely satisfied with the product, they can make a claim. We have clarified the T&Cs and prompt question on our website to avoid any confusion.
    For shoppers who purchased our products before we clarified the T&Cs at 4:30pm AEST Friday 2 May, we will be accepting your claim as a goodwill gesture.
    We value your feedback and are committed to providing the best experience. If you have further questions, please reach out to us at mainlandmbg@handlingmatters.com.au."

    Does this mean all purchases/claims submitted before 4:30pm on Friday 2 May should be honored?

    • well if you met the T&C's then you would hope so, appears that if you left a positive review before the change in T&C's then they should honour

    • +1

      I just got a claim rejection email 10 minutes ago lol

    • Oh no I submitted mine shortly after 2nd May when people were still confused about the terms and change in terms.

    • +3

      All my claims submitted before that date have been approved, TCN cards sent to me 👍🏼
      Positive reviews by me, not negative

    • +9

      They should be honoring all claims regardless. You cannot changes t&cs after a promotion has started and expect people check the t&cs multiple times in case they've been changed.
      I saw the promo May 1st, read the t&cs at that time, added mainland cheese to my shopping list, which I then purchased May 3rd on my weekly shop. My claim should not be ineligible because the t&cs were changed after the promotion had started.

  • +1

    Both claims approved now, including resubmission for < 15 words.

    • Card received or just notice of approval?

      • +3

        Email advice
        We have updated your entry with the below feedback and both your claims have now been approved. Please allow 1 business day to receive further emails with the details of the cash back.
        Tbh i was expecting pushback on the receipt as it was a bad faint print from the Coles register and unlike woolies I don't think you can get ereceipts

        • +2

          I thought the same but was mistaken. In the Coles app tap More then Orders & Purchases. You have had to scanned your Flybuys for it to show up.

        • +2

          You can get digital receipts on the Coles app/website.

          But if you have additional cardholders it wont show receipts for those (unlike Woolies), you need to create a new account for each card.

  • I submitted mine on the 30th of april. Still have not heard from them!

    • Same.

    • +1

      i got the "Technically, that means your claim doesn’t meet the usual refund criteria. But because we truly value your support and appreciate your feedback, we’re happy to validate your claim on this occasion only as a one-time exception as a gesture of goodwill. "

      but haven't got the card

    • Same - nothing apart from the initial confirmation.

      • Did you apply early on the 30th or later that day. Mine was like 6pm

        • +1

          Nothing here either. Submitted 10:30am in WA

          • +1

            @puffinfresh: I just received two emails that are the same as the original one I got when I first submitted a claim. Both the original and the two new ones have the same claim number. The original says 5 days to process, while the new ones say 10.

            I haven't received new emails for the second claim as yet.

            Edit: Now both claims have been validated

    • +1

      Submitted 1 May, no response.

  • +2

    Two claims for me, submitted 30/4, both accepted. One of the two came back with the "technically…" spiel, but both were pretty much equally positive and critical, and both over 15 words. Maybe I should've used the word "unsatisfactory" for the beginners who can't identify criticism?

  • +1

    I have my TCN cards! Woo hoo!it's a bit of a pain in the ass though - can't use it to convert to Amazon gift cards?! Anyone got any ideas

    • can they not be used at coles or woolies?

      • They can, need to upload to apple pay etc. I was hoping to just convert them to Amazon as I need to buy something

    • +3

      Well done! I think you might be the first one here

      • +2

        Received the emails at midday but didn't have time to check until now. Mine were all positive comments as well 🤷🏻‍♂️ Guess they stuck to the original T&C. Good on them

  • Submitted on 1 May and still waiting for a response…

    • +2

      Should be ok! My reviews were all 'positive' and no negative, they still gave me the cards

      • +2

        Exciting news!

      • +1

        Reporting back that I have now received! You were right, thank you!

    • Same.

  • +3

    15 words or more they say?

    Sure thing…Copilot here I come.

    Write a lengthy essay to explain why Mainland cheese is bad.

  • +2

    Received my digital tcn card.

  • People on Facebook are still reporting declined cashbacks.

  • +3

    yay just approved (submitted on 30-Apr morning

    • +2

      You are the light amongst the darkness, there is still hope!

  • Rejected after sending email a few days ago with a not loving it response more than 15 words. "Automatic reply: Unfortunately we couldn't validate your claim

    Thank you for your enquiry.

    This is an automated message confirming that we have received your email regarding the Mainland Promotion.

    One of our friendly team members will get back to you as soon as possible. Please note; during busy periods it may take up to 5 business days to receive a reply.

    Best wishes,
    The Mainland™ Team"

    • +3

      That doesn't sound like a rejection. "Unfortunately we couldn't validate your claim" is likely the original subject, and therefore the subject of the email you sent in. It's just a standard automatic reply saying they'll get back to you.

  • Submitted on 4th may, no response yet

  • +5

    This is seriously misleading! What a shame to Mainland. This shouldn’t be called offer/promotion in the first place. It should be more like a satisfaction guarantee, which many other brands also do. If they only provide cashback to unsatisfied consumer, then it’s not a promotion. This kind of practice will turn people off from purchasing their products in the future.

    • +1

      I didn't love the product so I won't be buying it again. If I did "love" it I would buy it again but if I did "love" it I wouldn't be entitled to a refund which is now clearly stated in the T's and C's which was originally vague by saying "Love us or your money back" sounded like a satisfaction guarantee to me.

      Woolworths actually has a satisfaction guarantee on all of their Fresh or Free products. If you buy something loose from the Fresh section and you don't like it then you can return it for a full refund and a replacement of something similar if you didn't want to take the risk with the same item.

  • Just received my digital debit cards and added to my wallet, after resubmitting to fulfil their word count requirement

    • Did you submit a new entry or replied to the email?

  • +5

    This is a one of the worst promotion ever. First they gave a reason for less than “15 words” and afterwards”positive reviews” and now another reason for declining; staff discount. My friend (who lives with me in shared house) works in coles and i used his staff card. Now they sent an email that my entry is invalid as this promotion is not for staff. Very disappointed. Never ever gonna buy their products. “BOYCOTT MAINLAND”

    • +5

      When you use these offers you must read the terms and conditions in detail and take note of the 15 words required. It's not a guideline it's a requirement. It was also quite clear love us OR your money back. So they're not after glowing reviews. They want to improve the product and are looking for opportunities to do that. Telling them that you 'love' isn't helping the marketing team

      Why would you use a staff discount to reduce the cost of the product if you're going to get 100% back? I put the cheese and butter on a separate receipt with nothing else and paid cash to meet the terms and conditions of no other discount.

      It's condition 4. Anyone up to your 1st cousin is not permitted to take advantage of this promotion. If you're using a staff card that you're not entitled to then you're breaching the terms and conditions of that card which is effectively don't share it with anyone further than your immediate family.

      • +1

        Did you also read condition 28 where they state they will share your personal information with anyone? When entering information online I never use the name on my birth certificate nor do I use a phone number that will ever get answered and also use a temporary email dedicated to these spam offers. Anyone should do that. Your personal information is extremely valuable to scammers you don't want that in the wrong hands.

        • Good idea - except Medibank / Optus etc etc have me leaked all over the black web….

    • The worst I know is Ben & Jerry’s.

  • +1

    Both claims validated and have received 2 gift cards via email.

    • When did you lodge your claims? Still waiting for mine lodged 1/5 early afternoon.

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