This has Joined the 30% off sale. Click and collect now available
The Lord of The Rings Trilogy (Extended & Theatrical Editions) 4K UHD $69.30 + Delivery @JB Hi-Fi
Price everywhere else is over $100
They also have:
The Hobbit, Trilogy (Extended & Theatrical Editions) 4K UHD $62.30 + Delivery @JB Hi-Fi
Pretty sure they haven't received enough per-orders for the amount they had shipped in so a last minute price drop would be my guess before they ship out on 02/12/2020
Not a fan of the Hobbit films so only ordered the Lord of the rings. The reviews online state that these are the best 4k HDR movies to date. So if you want something to test out those new high end TV's on then there's literally nothing better then these 4k Disks.
Update 30 Nov 9:25am: Sold out online but available at some stores.