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Sony a7 III $2,294.15 (+ $400 Sony Cashback), Sony a7 IV $3,144 Delivered @ Sony

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Sony A7 III Final price $1,602

if you stack it with the 14% cashback @ cashrewards and the Sony cashback $400 for this camera (ends 2 July).

Sony A7 IV Final price $2,744

if you stack it with the 14% cashback @ cashrewards

Additional $100 off either if you have the Sony Amex Offer

Related Stores

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closed Comments

  • +8

    Yo I cannot believe the 3 has held value so well haha , COVID pricing and supply has been wild.

    • +10

      Honestly, it's still a great camera to get into the Sony system. Even with the 4 and the 5 soon, the value proposition is still there.

      For just 1.6k, you're getting a 24mp full frame sensor, burst speeds of 10fps, absolutely stunning 4k video (albeit not at 60fps), and decent battery life to boot

      Sure it hasn't got the highest resolution. But does the average user really ever need any more? Someone looking to blow up and print poster size should obviously go for A7Rxx cameras.

      Sure it doesn't do 4k video at 60fps. But the cheapest A7 series cameras that can (A7siii, A7iv) are almost double the price.

      I've been using the a7iii for the past two years, and have captured some amazing content for clients. Yes, it doesn't have all the bells and whistles that the new ones do, but it's 5 years old already!

      Shameless plug, you can find my work on Instagram @upshift.media_

      • +1

        Nah don’t get me wrong, I love it, but I paid just under 1800 March 2019 after amex cashbacks

        • +1

          Totally understand haha, I paid $1800ish two years ago too!

      • Is it a big enough upgrade from my current decent but aging Lumix GH4? I don't really care about video.

        • +3

          yes, MASSIVE upgrade. you will appreciate the larger sensor size.

          • @dukeGR4: Just to confirm, are you referring to the III, IV or both?

            • @jaygee: Both. But just get whichever's the cheapest IMO, go used if you have to. you may have some luck finding unopened box deals on FB marketplace too.

              if it's for stills a7iii is still an extremely capable camera. use the savings for a really nice lens.

              i personally like the A7c due to the form factor. It's a bit cheaper as well when it's on discount.

              • +1

                @dukeGR4: there are a LOT of obvious scams on fb marketplace. same pic, multiple listings from multiple people, half the price, claim to be 'brand new'. be careful on fb marketplace.

                A7C II is supposed to be around the corner

                • @lawyerz: i don't think the listings selling for 1800-1900 are scams mate.

                  if it's half the price then yes obviously they are a scam.

                  glad to know that a7C II is around the corner, was under the impression that they are discontinuing. i hope they never discontinue A7C line. We need more compact FEs.

        • Definitely if you shoot low light or want less depth of field or more megapixels.

          As with all gear upgrades you should ask yourself if your current gear falls short in the areas you will see improvement.

        • You will find that it’s’ a trade off in terms of lens size vs image quality. IQ on the Sonys are insane.

    • +3

      The old Sony a6000 held its price well from 2014 until 2019 (until it was discontinued) so I would not be surprised if the a7III does the same

      • +1

        This was (and is) kept in demand by a few professional industries too. Mainly surveying and aerial mapping.
        Most survey and mapping rigs are designed for Sony's SDK and there isnt really any other semi-metric camera with the same performance as this that remains as light.

        The A7R IV is slowly replacing it but as it weighs twice as much it cant be used on a lot of aerial platforms. We pay nearly $3.5k for each new a6000 since they went out of production. We usually get a shutter count of around 100,000 before they die.

        • +1

          Any reason why you need the discontinued a6000 vs something which is still stocked and cheaper such as the a6400?

          I believe it would be similar dimensions and weight, although possibly slightly bigger.

          • +1

            @Wool: A6300 moved to focus by wire so it's not possible to calibrate the lens and lock it

        • +1

          Want to buy my barely used a6000? haha

    • I thought the Mark III for about $2,000 after cashback, 1.5 year and 30,000 shots later sold it for $1,600.

      • +2

        The 2nd hand mart for A7 III is insane. People are using these professionally for years, then trying to sell them secondhand for $1800, when you can buy them new for $1600-$1900 (with current cashback).

        • +1

          The person who bought it from me is an event photographer, needed a backup camera for the weekend.

          So yes, professionals do use the Mark III still.

          But sometimes it's about timing, there maybe no deal, or can't wait for shipping, so 2nd hand market is the next best option.

  • +4

    For those wondering, the main differences you’re paying for jumping from the iii to the iv are:

    -advanced autofocus system
    -less confusing menu layout
    -better video quality

    • +1

      Is it me or since even around 2018 the advancements in camera tech has only been more side steps rather than step up. I wonder if next gen will see ai implementations.

      • +1

        *Powered by Google AI

      • +2

        I wonder if next gen will see ai implementations.

        It's already being implemented… eye-detection and subject detection are both a form of AI. Even Canon marketed their continuous tracking as "AI SERVO" during EOS days, like 10-15 years ago. Some cameras are also capable of deep learning too

      • +1

        I would say the af system upgrade on the iv is a significant upgrade. But only really useful if you’re photographing fast moving stuff like kids running around, action sports etc. the lock on and ability to track people as they turn around while moving across a scene is really helpful. But for many hobbyists this is not worth the price tag.

        As far as sensor tech goes, pretty sure computational stuff like phones use (auto stacking multiple frames for noise and resolution benefits) is the only way forward. Physical sensor tech has kinda peaked cos they have achieved negligible read-noise levels, and photons are the limiting factor now.

        • I found the a7iiii and rx100 m6 af system was actually pretty damn awesome already, huge jump up from my old nikon d600 (which at one point was THE full frame to have)

          • +1

            @Jimothy Wongingtons: Yes! I’ve been shooting professionally since 2010 and the the D600 made me jump ship from Canon and sell all my gear. D600/610 was the last major sensor improvement. Everything else has been UX really. I then jumped to Sony when I started picking up lots more video work. Even now sony has the best lens selection among mirrorless. Tamron/sigma/samyang all day.

            • @eggboi:

              Yes! I’ve been shooting professionally since 2010 and the the D600 made me jump ship from Canon and sell all my gear. D600/610 was the last major sensor improvement.

              Nah, A7 and A7R was the last major sensor improvement by far.

              A7R's had the highest score on DxOMark, with extremely high dynamic range.

              Even the A7 managed to beat D4 and Df's sensor (and at that time it was the best sensor Nikon has ever produced) with better dynamic range and color depth at the expense of slightly worse low light performance.

              Best part? A7r retailed for $2499, same as the D600 iinm.

              • @dukeGR4: A7 is inferior because of the circuitry around the sensor. A7R was great yes, but terrible battery life and underwhelming controls, not to mention not-so-great viewfinder. Nikon sensors from D600 onwards were made by sony anyway, which is why they were so good vs canon. But not being mirrorless, they didn't need the on-sensor electronics that interfered with dynamic range. A7iii / Riii is the turning point when mirrorless battery life and AF, viewfinder quality was good enough to rival OVF.

                See here re dynamic range, roughly aligns with DXO's findings. https://www.photonstophotos.net/Charts/PDR.htm

                • @eggboi:

                  A7 is inferior because of the circuitry around the sensor. A7R was great yes, but terrible battery life and underwhelming controls, not to mention not-so-great viewfinder.

                  we're talking about last major sensor improvement here. A7R was a quantum leap, the specs were OK at the time and the sensor was the biggest selling point.

                  A7 is inferior because of the circuitry around the sensor.

                  but that doesn't make it the inferior choice. You get a camera with a sensor that's comparable with the D600 for $400 less, that's a steal. And the fact that's it's beating Nikon's flagship sensor too is very impressive in my book for $1k less (compared to Nikon Df)

                  • @dukeGR4: The first gen sony alpha full frames were just impractical, and the af and battery performance were poor compared to dslr at the time. Poor weather sealing on the sonys as well.

                    If you’re bringing price into it, sure maybe sony gains ground, but there werent as many good 3rd party sony lenses then.

                    Back to the main point of sensor improvements, i’m not sure when they each were released, but the d600/a7 and d800/a7r were basically the same class sensor and all made by sony, and i think the nikons came out a bit earlier iirc. So yes as that gen was the same, we are in agreement.

                    • @eggboi:

                      So yes as that gen was the same, we are in agreement.

                      only cause you changed the goal post lol… same gen very different technology. i agree with the point about D800/a7R but definitely not about the D600/a7 (which is what you said originally). but meh, it's getting circular i'll drop it.

                      The first gen sony alpha full frames were just impractical, and the af and battery performance were poor compared to dslr at the time. Poor weather sealing on the sonys as well.

                      whilst a7r only had contrast detection AF, a7 had CDAF + phase detection AF and like 3x the focus points compared to the D600. Another notable competitor was the 6D, that had even lousier AF. I'm just looking at old a7 review on Dpreview, it says that it's "responsive and accurate in most situations".

                      And unlike the a7 that could track subjects in real time in movie mode and live-view mode with the hybrid AF, DSLRs at that time could only use contrast detection for doing so. Not that the A7 was known for its video-producing capability (probably slept on) but the option is there.

                      If you’re bringing price into it, sure maybe sony gains ground, but there werent as many good 3rd party sony lenses then.

                      there were no notable 3rd party lenses for sony alpha ie. Tamron and Sigma till 2018-2019 so there is no point to bring that up cause we're looking at it retrospectively.

                      And Sony native lenses in 2014 era weren't expensive either. At launch the 35mm F2.8 ZA and 55mm F1.8 were both affordable. Still two of the sharpest lenses you could buy today. Loxias were cool but they're MF. Zeiss Batis came a year later and sort of fleshed out the range a bit more.

        • Can confirm this as I recently upgraded from A7iii to A7iv. Massive improvement to reliability of AF and stickiness of the EyeAF. I have been using it for capturing birds (with an equally fast focusing supertelephoto lens) and its been excellent. The higher MP count is also very useful for cropping without losing too much quality. Lastly I haven't been worrying about ISO performance especially when used with DxO Deep Prime/XD. There were some concerns about 'more noise' when upgrading to A7iv but I think it has been overanalysed. So far my pictures have been better with A7iv as long as I expose correctly.

  • +1

    Amazon sells the Mark III for $2,099 and of course you can also do the Cashback Offer.

    https://www.amazon.com.au/Sony-Reliable-Durability-Full-Fram…

    • If Amazon has already reduced the price, does the Cashback offer still apply?

      • Amazon has reduced/increased the price from time to time which has nothing to do with the cashback offer. Go here is more details about Sony 2023 Cashback Promotion
        https://www.amazon.com.au/b?node=21483596051

        • Sorry I meant If Cashrewards is still applicable?

          • @ky1975: No it is for purchases throgh Sony

          • @ky1975: Go to the terms and conditions

            https://promo.sonyanz.com/redemptions/sony-australia-bonus-c…

            To be eligible to claim, individuals must purchase either outright or with retailer finance, an Eligible Product (as defined in clause 6) from a participating Sony Australia authorised dealer during the Purchase Period and the purchase must not have been made under any other offer or discount provided by a participating Sony Australia authorised dealer (“Qualifying Purchase”). Participating Sony Australia authorised dealers for the purposes of this promotion are: JB Hi-Fi, Harvey Norman, Camera House, Ted’s Cameras, Diamonds, Digi Direct, Video Pro, Georges, Digital Camera Warehouse, Camera Pro, Camera Electronic, Videocraft, Pro AV, Lemac, Ryda Dot Com, Kayell Australia, Aussie Camera Sales, Camera Clix, Camera Warehouse, Leederville Cameras, Peninsula Camera, Videoguys Australia, Amazon Australia, Qantas Marketplace,

            • +1

              @fab boy: you are confusing cashrewards with Sony pro

              • @snvl: I agree. He confused the cashrewards with Sony promotion.

  • Why this over canon or nikkon?

    • +4

      Do you have any specific requirements and what is your budget? Every brand has something to offer everyone, some more relevant to people's needs and budget than others.

    • +1

      please don't spend so much on a Full Frame camera if you're just starting out.

      • +2

        I kind of disagree, it certainly is a lot of money but if you get a A7III at a good price like this you won't lose much money selling it. The same if you were to purchase the right lenses.

        • Bro is asking basic question like "should i buy a nikon or canon or sony"… you want someone like that to splurge like 3k then to discover they don't like photography?

          • @dukeGR4: At this price I'm 100% confident I could buy the A7 III and sell it used for break even or a small profit whereas if you bought a cheaper and less desirable camera you would probably lose money on resale. Same thing with the lenses and I already have done it before in the past with a few lenses I used.

            • @eecan:

              if you bought a cheaper and less desirable camera you would probably lose money on resale.

              they hold their value well but i won't go as far as saying you're gonna break even or make a small profit…? Unless you manage to score it for really cheap? like $1800 cheap?

              Same thing with the lenses and I already have done it before in the past with a few lenses I used.

              Lenses i think they generally don't hold their value well..? I don't think i've ever seen a used lens being sold above MSRP. even for desirable ones such as bread and butter holy trinity or the classic professional f1.4 primes.

              I'm in the process of selling my Sony 35 2.8, the retail has almost doubled and i'm asking slightly less than what i've paid for in 2018 which is around 6XX, cheaper than any other seller in the local area. There's ZERO interest atm.

      • +1

        I also disagree, changing systems or mounts down the line is a very expensive affair. If you're pretty keen, and have accepted the pros/cons of FF, then go for it.

        • +1

          Buy once, cry once!

        • But do you think someone asking whether brand X is better than brand Y/Z on a post about a full-frame camera is going to be the intended audience for full-frame cameras?

          Shows not only does the person not know much about cameras in general, they also haven't done any research! Spoiler alert - all big brands with full-frame mirrorless are really good and equal!

          you know what's even more expensive? spending many Gs and then realise "i don't like photography"! and beware of opportunity cost - 2.2k is a lot for a camera…. and you still need a lens on top of that. For me, if i really wanted a A7iii, I would probably pick a used one and splurge the rest on used Sony 35 f1.8 and Zeiss 55mm for under 3k.

    • +1

      sony is full frame have several 3rd party lenses available, very scarce for Nikon and Canon on their new systems. Canon and Nikon have APS-C in their range and Canon lenses fit full frame and APS-C on their new system. If you just want full frame Sony has great installed base, if you want APS-C for size Canon. I bought Canon R10 for $1200 inc lense and they will fit full frame Canon, need to remember that you still need a lens for the Sony at this price.

    • personally, A7 is what got me started.
      a used A7 with some cheap manual focus lens, 500$ full frame, nothing beats it…..
      ofc you have to know what you doing with it….

    • Why not ?

  • Any cheaper deal for a Sony APS-C mirrorless?

    • +3

      Sony A6700 supposedly launching next month so personally would hold off on buying the existing photo bodies as they are overdue for an update… probably will be expensive though.

      • +5

        probably

      • Thoughts on the a6700 or biting the bullet with the a7 iv now?

        • +4

          Personally I think it's more a question of the lenses you want to use and whether they are available in APSC vs full frame. if you want APS-C wait for a6700 otherwise if you wanted full frame the A6700 doesn't change anything. I run full frame but am interested in A6700 for a more compact second body since my lenses will still work (though differently)

          • @eecan: What do you mean doesnt change anything? I was looking for a full frame cam but im really just using it for travel video and a bit of photography, so the smaller form of the apc would be better, is there much of a quality drop between the full frame and the apc (a6700)? Thank you

            • +1

              @sickfvckadam: nope, APS-C still has lots of megapixels, just catches a bit less light due to sensor size BUT sensors are better now than 15 years ago in low light….. look at the size of a mobile phone sensor and the quality of photos …. how big a picture do you want to print, and you have the limit of the printer DPI until you get to really large prints ….. the A6700 has me interested as it will have new tech but use old and existing sony lenses hope it has a view finder and not just rear screen for those bright days ……

            • @sickfvckadam: There will be a difference… but obviously the gear will be much more expensive, larger and heavier. Sony's recent full frame lenses have really impressed me which is why I wouldn't really be interested in the APS-C ecosystem because Sony hasn't put nearly the same level of investment there IMO.

  • Is Sony camera’s warranty global?

    • +2

      We buy a lot of survey gear that comes with Sony cameras from Riegl/Leica. The cameras are sourced from Switzerland and Austria and we have never had a warraty claim honoured by Sony due to this. Having said that the cameras usually have a shutter count around 100,000 before they die.

    • you uh removed the gst and forgot to put it back. you assuming TRS?

      • Oops, yeah thought something didn't look right with the final price…

    • It should be 2294 - (2294 / 11 X 10) - 400

      Are you assuming TRS? Because that won't be the case for a lot of people and you'll have to pay for international flights to get that price!

      • +1

        Nah just messed up my calculations. Unpublished because OP is right.

        For anyone curious, has been lower in the past.

        If someone wanted to, they could try price matching with jb hifi? I don't know if that invalidates the $400 cash back, or the cashrewards cashback (I know they put an exclusion in recently for price matched products, but before that it would track fine. Haven't checked since).

        Jb has it for 2099, which would bring it down to $1435 after both cashbacks if price matching at Sony store for the 14%.

  • question, the promo does not list the body only version of a7 iv, it only lists the bundled version: https://promo.sonyanz.com/redemptions/sony-australia-bonus-c…, would the cashback still work?

    • the 14% cashback via cashrewards would. AFAIK there is no cashback for A7 IV from Sony Direct.

    • I don't know what you mean by bundled version. There is no promo for the a7 iv. It is for a7 III and a7R IV

      • @mhaq confused because the title and description from OP saying " Sony a7 IV $3,144 Delivered @ Sony" and "Sony A7 IV Final price $2,744"

        The cashback only applies for A7 IV and 7R IV.

        • mods modified my title =/ didn't allow the final price from 14% cashrewards cashback to be included in the title

  • These are pretty good cameras for the money. Keep in mind though if you are keen on using them for video - they have a 30 min record limit. If you externally though, you wont run into that problem.

    • True for A7 III but no limit for A7 IV

      • My bad, didn't notice they were also in the listing.

    • +1

      30 min? 30 seconds will do :’)

  • Hmm. Still deciding on upgrading to mirrorless after a long time of third party lens producers (and Sony) all but dropping the A mount in favour of the E mount. My a77II 12fps 24mp, though it is a crop sensor. I have been looking at the A7 range and not sure what best matches it but is worth upgrading ie. I'd want full frame with higher resolution.. Gotta be quick off the mark for horse photography but good enough for landscapes.
    Any one with either of these I'd like to hear about them.

    • at least you can still use your A mount glass with the optional adapter…

      • Not without losing some functionality.

  • how is SOny a73 compare to fujifilm xt4?

    i want to upgrade to full frame. doing both photography and videography. any advise folks? thanks

    • Panasonic S5 II is the best when splitting between photography and videography.

  • Solid deal - I picked one up earlier this year for around $1700 (similar deal) and have been loving it - it's more than capable for a hobbyist photographer with plenty of (relatively) affordable lenses from Tamron and other 3rd party manufacturers. I wouldn't mind a smaller size for travel though - so will wait and see what the A6700 brings or the A7CII

  • I've got an a7ii that I'm going to squeeze for another year or two before upgrading. At this point it doesn't make sense to only move up one generation to a a7iii.

    • The jump from a7ii to a7iii was pretty big. Much better sensor, battery life + more. A7iii is the camera that really launched Sony to the top for full frame. I don't think the jump from a7iii to a7iv is as big.

  • Fuk Cashback they refused to give me cashback on the Sony A7IV deal last year while Shopback was smooth

    • care to share your experience about the cashback experience you are talking about? is that the cashback with sony or with shopback or cashrewatrds? Thanks

      • It was cashback with Cashrewards for Sony order after price match.

  • Wait… i got this for 1790 like 4 years ago wtf???

    • +1

      bloody covid - how could dan andrews have done this.

    • Yep they've held their value this entire time. Still a good deal though if you're a photo hybrid user.

  • Is the Sony promo back up? I bought something at the beginning of the promo period and still can't claim, the website always says it's not currently available?

  • +4

    Price match A7III JB HiFi $2099 on Sony website. Less cashback ($400) and cash rewards comes down to $14xx. Very cheap and still an excellent camera.

  • Did anyone has tracked cashback successfully after using the price match pls? KEEN TO KNOW! Thank you!

    • Yes, but will obviously only know if it gets paid out in 3 months.

  • It's tempting but when was the last firmware update? 2021?

  • If it hasn't already been mentioned, CameraPro, $2099 with $400 cashback, $1,699 after cashback but I'm unsure what else can be stacked on top for cameraPro apart from TRS (if anyone is going overseas).

  • Lens prices are the only thing turning me off

    • Expired now anyway. Damn it :(

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