Click Frenzy is an Australian online sales initiative inspired by and based on a similar format to the United States shopping event Cyber Monday. The inaugural Click Frenzy event was launched on Tuesday, 20 November 2012 with heavy media and online promotion in the lead up, with organisers arranging sales partnerships with many of Australia's leading retailers, and had given multiple assurances prior to the event that they would be able to support the anticipated heavy traffic of the event. However the event's website crashed within moments of launching at 7pm AEST and was unavailable for most of the night, leading to a backlash from frustrated customers. OzBargain Click Frenzy Page: https://www.ozbargain.com.au/pages/click-frenzy
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