Micro-Star International (MSI) (Chinese: 微星科技; pinyin: Weixīng Keji), is a Taiwan based computer hardware manufacturer best known for desktop computer motherboards. MSI also designs and manufactures graphics cards, barebone PCs, notebook computers, networking products, servers, multimedia, consumer electronics, and storage devices. Their motherboards support both AMD and Intel processors, including support for SLI and CrossFire, the multi-GPU solutions of Nvidia and ATI, the two major graphics processor manufacturers. The company (from 2007) is using dual core cell technology (self developed by MSI) for some models of their motherboards, that improves performance and audio/video fidelity (according to a MSI press release) by optimizing and integrating multiple integrated circuits. MSI was the first company to develop motherboards whose BIOS can be updated directly via the Internet.